10 Strategic Steps to Launching a New Product!

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How to Launch New Product

Want to launch a new product? You Really Need to Know These. Launching a new product can be an exhilarating experience, but it requires careful planning and consideration. You need to know that launching a product isn’t just about having a great idea — it’s about executing that idea with clarity, purpose, and strategy. Let’s walk through the real checklist of what you should consider when preparing to launch a new product. And no, it’s not just about making it pretty and throwing up a few Instagram posts (though yes, those matter too). In this conversation, we’ll explore the key factors to think about when introducing a new product to the market. 1. Let’s start with the big one: your audience. Before you dive into packaging, pricing, or even naming your product, take a step back and ask: Who are we building this for? Who are your customers and consumers? If your answer is “everyone,” let’s pause. The best products solve a specific problem for a specific group of people. You need to define your target market. Are they young professionals? Moms on the go? Small business owners? Fitness junkies? The clearer you are, the more powerful your messaging becomes. Need an icing on your cake? Create a customer persona. Give them a name, a job, a pain point. Think of them every time you make a decision about your product. Picture yourself in their shoes. 2. You love your idea — but will your customer? This is where market validation comes in. Before you sink time and money into launching the product, test the waters. Run surveys, launch a small beta version, get feedback. You might discover they want a feature you hadn’t thought of — or that something you were obsessing over doesn’t matter to them at all. Think of this as your alarm system. It’s better to tweak now than to fix traumas later. 3. What’s Your Unique Selling Angle? Chances are the product you want to launch isn’t completely new. So, what makes yours stand out? Your Unique selling angle could be price, packaging, performance, story, sustainability — anything that makes your offer more attractive than the rest. Be intentional about this. Make it the headline of your pitch. Let your audience feel why they should choose you. This will help you build a strong brand identity and establish a competitive edge. 4. Do You Have a Go-To-Market (GTM) Strategy? This is where the fun starts. Your GTM strategy is how you plan to actually get your product into people’s hands. It’s a combination of: a. Where you’ll sell (online store, marketplaces, physical stores) b. How you’ll promote (social media, email, influencers, PR) c. Who you’ll work with (retailers, distributors, brand ambassadors) Align with your audience by getting familiar with platforms that engage your target audience. If your product is aimed at Gen Z, you’ll want to show up on TikTok. If it’s for busy executives, maybe LinkedIn and email are your sweet spots. 5. Have You Thought About Your Branding? This isn’t just about a logo. Branding is the emotional connection people have with your product. It includes your name, your tone of voice, the colours you use, the packaging — and most importantly, how people feel when they see, touch, or use your product. Consider asking yourself the following: a. Is my brand clear and memorable? b. Does it reflect the personality of my product? c. Will it attract the audience I want? Hot tip: Request for clients’ feedback on your branding early. What you find sleek, others might find confusing. TRW has been helping both thriving and upcoming businesses build their brands and connect with their audiences uniquely. 6. Pricing: This is where Art meets Science The truth is that pricing isn’t just about covering costs. It’s also about positioning. It is mandatory to carry out market survey in the neighbourhoods. You cannot afford to make your product too cheap (might be considered low quality) or too expensive and scare off potential buyers. Consider the perceived value of your product. Sometimes, people are willing to pay more for better packaging, superior customer service, or just the prestige of your brand. 7. Are You Ready to Scale? Let’s say your launch goes amazingly well and you’re flooded with orders; can you fulfill them? Make sure your operations are ready. From manufacturing and inventory to logistics and customer support — every piece needs to be in place. It’s better to start smaller and scale gradually than to promise big and under-deliver. 8. Welcome Feedback Just like an athlete finishes the race, launching your new product isn’t the end. It’s ] the start of the journey. After your product is out in the world, listen to feedback, reviews and social media chatter. What are people loving? What’s not working? This is an invaluable tool you need for packaging, or even pivoting your strategy entirely. 9. Legal and Logistics Depending on your product, you may need certifications, permits, or insurance. Don’t skip this part. Protect your idea (trademarks, patents if applicable), read the fine print with suppliers, and ensure you’re compliant with taxes and shipping regulations — especially if you’re selling internationally. 10. Marketing Now comes the storytelling. You want to stir reactions. You want anticipation. You want people counting down to launch day. Use teasers. Give sneak peeks. Involve your community. Share behind-the-scenes content. Build an email list so you’re not relying only on social media algorithms. Remember: good marketing isn’t just shouting about how great your product is. It’s about showing how your product makes life better for your audience. So, Ready to Launch? Here’s the good news — you don’t have to have it all figured out on day one. What matters is that you’re thoughtful, intentional and customer-focused. Launching a product is equal parts strategy, creativity, and courage. While it can feel overwhelming, it’s also one of the most exciting things you’ll ever do in business. So do your research. Build a … Read more

Mental Health: 10 Practical Steps to Help You Prioritize Your Mental Health

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When Born Again Beliefs Collide With Mental Health Issues

Your mental health encompasses your overall well-being. It cannot be taken out of the equation, and must never be neglected. Practical ways to prioritize your mental health includes: being positive and productive, not living your life based on social media standards, loving and prioritizing yourself.

2023 CAF Award, Full List of Winners

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CAF 2023 AWARD

The Confederation of African Football (CAF) held its 2023 awards on Monday, December 11, 2023 in Marrakech, Morocco. Below is the full list of winners at the 2023 CAF Awards: 2023 Men’s Player of the Year – Victor Osimhen (Nigeria) 2023 Women’s Player of the Year – Asisat Oshoala (Nigeria) 2023 Men’s Coach of the Year – Walid Regragui (Morocco) 2023 Women’s Coach of the Year – Desiree Ellis (South Africa) Men’s Goalkeeper of the Year – Yassine Bounou (Morocco) Women’s Goalkeeper of the Year – Chiamaka Nnadozie (Nigeria) Read also: Legislators Promise N350 Million to Restore Kaduna Community NTA Looses Veteran Newscaster Amotekun Arrest 62 Suspected Criminals in Ondo Goal of the Year – Mahmoud Kahraba’s 2023 National Team of the Year (MEN) – Morocco 2023 National Team of the Year (WOMEN) – Super Falcons (Nigeria) 2023 Men’s Young Player of the Year – Lamine Camara (Senegal) 2023 Women’s Young Player of the Year – Nesryne El Chad (Morocco) 2023 Men’s Interclub Player of the Year – Percy Tau (South Africa) 2023 Women’s Interclub Player of the Year – Fatima Tagnaout (Morocco) 2023 Club of the Year (MEN) – Al Ahly (Egypt) 2023 Club of the Year (WOMEN) – Sundowns Ladies (South Africa)

JUST IN: A 6-Story Building Partly Collapses in New York

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6-Story Building Collapse

…no immediate reports of injuries were made after part of the 46-unit building came apart on Monday afternoon, City authorities said. A part of a 6-story building in the Morris Heights neighbourhood of the Bronx, New York, USA collapsed on Monday afternoon, December 11, 2023.  There were no immediate reports of injuries, the Fire Department reported. Photographs and videos from the scene show rooms at the corner of the 46-unit building exposed like the walls had been pulled off. Lives disrupted by the partial collapse were evident from the rubble of the collapse. On the street below, walls and bricks lay in shambles just below the apartments, left exposed to the cold afternoon air. Firefighters stated that scaffolding had surrounded portions of the 6-story building structure prior to its collapse.

Legislators Promise N350 Million to Restore Kaduna Community

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Legislators

The Legislators’ Northern Caucus has promised the citizens of Kaduna State N350 million on Monday, 11th December 2023, to help restore Tudun Biri, a hamlet in Kaduna State that was unintentionally bombed by the Nigerian Army last week. A bomb that was meant to drive out criminals from Tudun Biri, in Kaduna State‘s Igabi Local Government Area, went off target, killing an estimated 120 innocent persons and injured numerous others. Alhassan Doguwa, the leader of the Northern House Caucus, declared on Monday, 11th December 2023, that he planned to travel to the region to offer condolences to the families and survivors. The legislators expressed their condemnation of the tragedy and their willingness to support the government in restoring normalcy to the area in a statement that the Kano congressman personally signed. “The Northern caucus has announced a monetary donation of Mr. Speaker and that of the Northern regional caucus of the Federal House of Representatives amounting to the sum of N45 million cash,” the statement said in part. Read Also: Kaduna: Bandits Killed Two, Nine Rescued NTA Looses Veteran Newscaster “The Northern caucus is to provide for various developmental projects ranging from the provision of health care facilities, blocks of classrooms, water boreholes, and a community town hall worth N350 million to support the Federal Government’s efforts in rebuilding the community.” Even as they bemoaned the ongoing violent campaigns by bandits and other criminal elements throughout the nation, the legislators praised “The charitable commitment of the Nigerian military and other security agencies for their patriotic commitments to combat the upsurge of insurgency, banditry and other criminal activities that plagued some parts of the country.” “Against the backdrop of such unshakable recurrent mishaps, the caucus has resolved to pay a condolence visit to commiserate with the government, and the leaders of the Tudun Biri community on Monday, 11th December 2023 to commiserate with survivors of the unfortunate incident,” the lawmakers said. “The purpose of the visit is to obtain firsthand accounts of the events that occurred and to enable the collection of valuable data to prevent such incidents in the future. “The caucus applauds the Tinubu-led Federal Government for addressing victims’ welfare and reaching out to them promptly.” The legislators have agreed to follow up with the Federal Government to make sure the victims and the community receive the proper compensation that the federal government promised. The legislators are prepared to offer the compensation’s legal foundation and to make sure that the compensation plan fairly represents the family of the deceased. The statement went on, “The caucus thanks the Government and governor of Kaduna State for keeping to their responsibility of protecting law and order in the state and appeals to the affected community and the leaders to remain calm and law-abiding.”

Amotekun Arrests 62 Suspected Criminals in Ondo

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Amotekun

On Monday, 11th December 2023, the Ondo State Security Network Agency, also known as the Amotekun, paraded no less than sixty-two individuals who are purportedly involved in a range of criminal operations around the state. The suspects were detained in several locations throughout the state’s eighteen local government districts, according to the state security corps. The State Commander of the Corps, Akogun Adetunji Adeleye, paraded the suspects at the agency’s headquarters in Akure, the State Capital, and explained that the arrests were a part of the corps’ efforts to make sure the holiday season was free of crime. He claimed that with the help of other sister security agencies, Amotekun was able to make the arrests. Read also: Kaduna: Bandits Killed Two, Nine Rescued  NTA Looses Veteran Newscaster Legislators Promise N350 Million to Restore Kaduna Community “Distress calls received, surveillance activities of Amotekun men, and all the security agencies in the state, inclusive of the Police, the NSCDC, the DSS, and the Nigeria Army, in various joint operations, led to the arrest of these suspected criminals,” Adeleye stated. “This ember month patrol is strategic because we are committed to ensuring the safety of people travelling via the state’s highways as well as the lives and property within Ondo State. All told, we were successful in apprehending roughly fifteen kidnappers. A few of them were armed.” “However, the sharp-eyed agents managed to apprehend a few of them, particularly in Akure North Local Government’s Ala/Dada/Ago Oyinbo axis. Additionally, there are some alleged kidnappers terrorising the Elegbeka axis in the state’s Ose LGA. Among them are armed robbers who were actually apprehended in the city of Akure as well as individuals who specialise in shoplifting.” The commander mentioned that one Usman Garuba, who was detained on charges of kidnapping and arson, was among the suspects. It was claimed that the suspect, an ex-convict, had set fire to a community. “Garuba was apprehended in the vicinity of the Ala/Dada/Ago-Oyinbo axis. He has successfully abducted more than nine victims and demanded a ransom. He once led five other people back to a village at night and set a community on fire because the villagers had tried to resist him. Thus, he is in our care and was previously incarcerated,” Adeleye said.

NTA Looses Veteran Newscaster

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Aisha Bello

The Nigeria Television Authority (NTA) lost one of its veteran newscasters, Aisha Bello Mustapha. The news of her passing broke out in the early hours of Monday, 11 December 2023. The journalist passed away in Abuja following a brief illness.  In the 1990s and 2000s, Aisha was a well-liked face on NTA network. Zainab Sabo, a family friend, who verified the death said that she will be buried later in the day in accordance with Islamic customs. Read also: Kaduna: Bandits Killed Two, Nine Rescued Legislators Promise e N350 Million to Restore Kaduna Community “On Monday, 11 December 2023, the funeral prayer will be held at Abuja Central Mosque.”  Zainab said, “Mama (Aisha) is indeed dead, and we are going to miss her, and we pray God bless her soul.” However, the illness which led to her death is yet unknown.  The late journalist spent 35 years working in the media profession until her retirement in May 2022.

Family Traditions: The Importance of Christmas Clothes

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Christmas Clothes The Importance Of Family Traditions

The Christmas holiday is one family tradition I always look forward to. Apart from the fun and relaxation with friends and family, I always anticipate my Christmas clothes. My parents would always gift my siblings and I new clothes and shoes every Christmas holiday and it became a tradition. This is one age-old tradition has been passed from generation to generation and I will continually uphold and cherish. The cheesy feeling it brings and the love behind giving us those Christmas clothes makes it remarkable. Another family gathering I always look forward to is the cross overnight. Everyone in my family is always present as we share, pray, and plan for the new year. Yours might be different from mine. There are certain traditions your parents have instilled in you that have shaped you. I once had a friend who told me that every year, in honor of their mom’s birthday, they visit the orphanage to donate food items and clothing. In turn, this tradition made her regard the less privileged. Importance of Family Traditions Family traditions carry a special significance for all family members involved. As opposed to family routines which are often basic activities that are necessary to keep the family unit functioning. Family traditions help to make memories for families that last a lifetime. It provides children with a sense of security by providing continuity. It gives family members a strong sense of belonging. It helps pass on family values, including cultural and religious heritage. Conclusion Family traditions are always something to look forward to as they establish a foundation for family values and serve as special bonding experiences.

Sexual Assault Awareness and Stories of 4 Victims of Sexual Assault

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Sexual Assault Awareness (1)

Sexual Assault is a silent pandemic in our contemporary society. It involves sexual actions that are carried out without the consent of the other party. It is a crime, and sexual assault affects the victim all around. This, sexual assault awareness must be carried out by you and me. Sexual Assault Awareness involves teaching people how to protect themselves from sexual assault, heal from sexual assault, and educate people to not be perpetrators of sexual assault. Read this article to read about sexual assault, sexual assault awareness, and stories of victims of sexual assault.