Small Business – 6 Steps to Create a Successful Marketing Plan

6 Steps in Creating a Small Business Marketing Plan

As a small business owner, do you need help to develop a marketing plan for your business success? Do you always need help to keep up with marketing trends that would support the expansion of your company? This article focuses on tips that answer your question. Any business that wants to survive needs to prepare … Read more

Advertising:10 Tips to Creating Effective Advertising Contents


Advertising is a marketing approach that uses a captivating message to urge people to take action in order to promote and sell items or services. Advertising’s goal is to impact people’s views and behaviours towards a product or service by using multiple mediums such as print, television, radio, web, outdoor billboards, and social media. Advertising … Read more

Entrepreneur: 7 Reasons Why You Need A Website

Entrepreneur: 7 Reasons Why You Need A Website

Is having a website for your business worthwhile? Many entrepreneurs have asked this question severally. To explain that, websites allow entrepreneurs to attract potential customers and provide them with all the necessary information about the business. Moreover, many people prefer doing business with companies that have an online presence. The internet has become a significant … Read more

10 Tips to Manage Your Time Effectively for Productivity

10 Tips to Manage Your Time Effectively for Productivity

Many people have been struggling to manage their time effectively to complete their daily tasks. Some frequently find themselves overwhelmed and stressed out with pending tasks. Some find it difficult, but this article will assist you in understanding how to manage your time effectively. “Excellent time management is a  source of energy, enthusiasm, and a … Read more

6 Reasons Why Most Business Plans Fail to Succeed

6 Reasons Why Most Business Plans Fail to Succeed

“Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success.” ~ Yogi Berra Almost every entrepreneur starts their business for various reasons, which is why most business plans fail. To some, promising forces drive their … Read more

The role of Health Maintenance Organization (HMOs) in Nigeria, providing in a proficient way, Proper Medical Services

20231026 202037

Healthcare is vital in any country, the well being of the citizens should not be ignored, and it is the duty of the government that they receive the best of healthcare at an affordable and accessible rate and to Nigerian government, it is the establishment of HMOs. The NHIS earlier years was a scheme set … Read more

5 Steps On How To Convert Your PDF to Word Effortlessly Using Microsoft Word

How To Convert Your PDF to Word Effortlessly Using Microsoft Word

PDF has been a popular way of sharing documents for compatibility.  Meanwhile, there are times when converting PDF to Word is needed to edit a PDF document. To do that, it must be converted to Word to make the required adjustments to the document.  The good news is that Microsoft Word has an in-built PDF … Read more

Opay Controversy: Safeguarding Trust in the Digital Finance Age

IoT In Agriculture And Its Application

On the 2nd day of October 2023, a video circulated throughout social media showing Opay agents storming the financial institution’s office in Lagos. This was due to large sums being removed from Opay users’ accounts and transferred to unknown accounts. Other activities included purchasing airtime and receiving calls from loan companies, as the account holders’ … Read more

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

phone display apps applications 292994

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal. … Read more

How to Enhance Your Brand Value With a Well-Told Story

planner flat lay keyboard watch 4233900

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking, … Read more