Advertising:10 Tips to Creating Effective Advertising Contents

Advertising

Advertising is a marketing approach that uses a captivating message to urge people to take action in order to promote and sell items or services. Advertising’s goal is to impact people’s views and behaviours towards a product or service by using multiple mediums such as print, television, radio, web, outdoor billboards, and social media. Advertising works by capturing people’s attention with a compelling message that speaks to their wants and desires. Emotional appeals, humour, celebrity endorsements, narrative, and other strategies are used by advertisers to produce a persuasive message. The goal is to increase brand awareness, generate leads, and increase sales by communicating the benefits and value of the product or service. Advertising can also target specific populations based on demographics, interests, and behaviours. This article is, therefore, aimed at revealing how to create appealing and effective contents that will create good awareness to businesses and also foster growth.  10 Tips to Creating Effective Advertising Content There are numerous crucial components to creating appealing and memorable advertising messaging. Consider the following strategies: Understand your intended audience: Understand who you’re attempting to target, as well as their needs, desires, and preferences. Conduct market research and create customer profiles to obtain insight into the demographics, behaviours, and motives of your target consumer. Tell an engaging story: Storytelling is a strong method for emotionally connecting with others. Create a story about your product or service that is relatable, memorable, and appealing to your target audience. Engage your audience by using tales, humour, or real circumstances. Emphasise benefits and unique selling points (USPs): Communicate the value and benefits of your product or service clearly. Emphasise your uniqueness to distinguish yourself from competitors. To back up your claims, use convincing language and actual examples or facts. Create a powerful title or hook: A strong headline or tagline that piques interest will capture attention and stimulate curiosity. Make it memorable, brief, and powerful. To differentiate yourself from the competitors, consider using wordplay, humour, or emotional responses. Make use of imagery and graphics: Make use of eye-catching, high-quality visuals that reinforce your message. Images, movies, or graphics can frequently more successfully convey emotions, advantages, or ideas than words alone. Make sure your images are consistent with your brand and leave a lasting impact. Keep it basic and to the point: Avoid overloading your audience with too much information or complex thoughts. Concentrate on conveying a clear and straightforward message that can be easily comprehended and recalled. Avoid using jargon or technical phrases that may confuse or alienate your readers. Be honest and relatable: Make an effort to develop a true and sympathetic relationship with your audience. Demonstrate empathy, comprehension, and real-life scenarios that represent their experiences. Make your commercials more relatable and trustworthy by using real people or relatable characters. Use repetition and consistency: Use comparable imagery, taglines, or themes to create consistency across your advertising campaigns. Repetition helps to strengthen and remember your message. However, avoid becoming overly repetitive to the point of discomfort. Call to action: Give your audience a clear and appealing call to action that tells them what you want them to do. Whether it’s completing a purchase, signing up for a subscription, or visiting your website, a persuasive and actionable message will lead people to the required action. Test and optimise: Monitor and measure the effectiveness of your advertising messages on a regularly. Conduct A/B testing to compare various techniques and identify the most effective strategies. Solicit input from your target audience and make changes based on what they say. It is important to remember that producing appealing and memorable advertising messaging is an iterative process. Making a lasting effect on your audience involves experimentation, innovation, and adaptability.    

7 Health Benefits of Afforestation

7 Health Benefits of Afforestation

Do you know that the trees around our environment are beneficial to human health? Even though most people, including government institutions, have resort to bring down these trees, a process known as deforestation; however through afforestation we can bring back these trees and they can continue to provide us with such health benefits as immunity boost, air purification etc. Learn more about afforestation and its health benefits in this article. Afforestation is the process of creating a forest, or a stand of trees, in an area devoid of forests. It entails the intentional planting of trees in places that were previously devoid of trees or where the amount of forest cover has been reduced as a result of human activity like deforestation or natural disasters. It plays a significant role in promoting sustainable development, reversing climate change, and restoring ecosystems. It contributes to better biodiversity, prevents soil erosion, improves water quality, increases carbon sequestration, and offers communities a number of social and economic advantages. Large-scale efforts like creating new forests on enormous swaths of land can be accomplished by afforestation, as can smaller-scale initiatives like reforesting damaged land or urban greening. Health Importance of Afforestation Trees are essential to human health and welfare. The following are a few of their benefits to human health: 1. Air purifiers: Trees capture airborne particles and hazardous pollutants by absorbing carbon dioxide. A fully grown tree has the capacity to absorb up to 48 pounds of carbon dioxide annually, improving human health and the quality of the air. 2. Stress reduction: The calming influence of trees on the body and mind lowers stress levels and elevates mood. Research have indicated that being in nature—especially around trees—can help lower anxiety and despair. 3. Better mental health: Children’s attention, memory, and cognitive function are all enhanced by trees, which also aid to lessen the symptoms of ADHD.  4. Natural cooling: Trees provide natural shading, which lowers the temperature in urban areas and cools the surrounding air. 5. Boost immunity: Studies have shown that exposure to nature, including trees, can boost the immune system and improve overall health. 6. Increase physical activity: Trees provide an attractive environment for outdoor recreation, which can increase physical activity and promote cardiovascular health. 7. Reduce noise pollution: Trees absorb sound, which reduces noise pollution in urban areas and can result in better sleep and less hearing loss. In summary, trees are vital to human health, its health importance can never be over emphasized, and should be protected and preserved for the future. Plant a tree today and improve your health tomorrow and for the future generation.

Writing: 7 Tips to Improve Your Writing Skills

Writing

Writing skill is the capacity to communicate successfully through written language. Effective writing uses language and syntax to express meaning, as well as style and tone to engage and connect with the reader. To be successful in a variety of disciplines, including education, business, and media, you need to be strong and master the art of pen. To do this successfully necessitates practice, a willingness to review, develop, and an understanding of language rules. Some Essential Writing Skills  Some essential skills include: Grammar and syntax: Correct grammar and sentence structure are used to communicate meaning.  Clarity is the ability to explain ideas in a clear and succinct manner. Tone and style: Using the right tone and style to interest the reader and convey the intended message. Coherence: The capacity to organize ideas and information logically. Creativity: Using one’s imagination and creativity to express ideas in a unique and captivating manner. Writing skills are critical for effective communication and professional success in today’s digital world. Strong writing abilities can help you stand out and communicate your ideas successfully, whether you’re writing an email, a blog post, or a business proposal. 7 Tips to Improve Your Writing Skills Some practical ways to improve your writing skills includes Read Widely: The more you read, the more you’ll be exposed to different writing styles and different types of writing this can help you develop your writing style and improve your vocabulary and grammar. Practice Writing: Writing is a skill that requires practice. Set aside a few minutes each day to write something, whether it’s a journal entry, a blog post, or a short story. Edit your Work: After you’ve written something, go back and edit it. Look for grammar and spelling errors, and see if there are any sentences or paragraphs you can reword to make them clearer. Get Feedback: Share your writing with others and ask for their feedback. This could be a teacher, a friend, or an online writing group. Listen to their feedback and use it to improve your writing. Take Writing Courses: There are many online courses and workshops that can help you learn new writing techniques and improve your skills. Write for Different Audiences: Practice writing for different audiences, such as children, adults, or academics. This can help you develop your writing voice and improve your ability to tailor your writing to different audiences. Learn from Writing Experts: Read books and articles written by experts in the field of writing. You can learn a lot from their advice and tips. While writing skill is innate in some, others have to learn how to write. However, it is important to note that even an innate skill fades without practice, hence, the article provides us with some practical ways and tips on how to Improve our writing skill so as to remain on top of our game. Note that this article did not exhaust all the tips that will aid in writing skill development, however, the few noted here are essential.

We Can Make the World Better With Love

Love Can Make the World Better

Children, parents, adults, blinds, young and old, soldiers, civilians, politicians, etc. all wish to live in a better world devoid of war, and other atrocities. However, attention is not given to an important aspect of life that would be helpful in achieving peace in the world. This aspect of human life is love. Love can make our world a better place. This article, therefore explores how love can make the world a better place.   Love has been defined in various ways. Good Therapy defined love as “A mix of emotions, behaviours, and beliefs associated with strong feelings of affection, protectiveness, warmth, and respect for another person. Love can also be used to apply to non-human animals, to principles, and religious beliefs”. Love involves powerful emotion towards people, animals, things, ideas etc. Here are some ways that love can influence the state of the world making it a better place: Ways that Love Can Make the World Better Compassion and empathy: Love fosters compassion and empathy towards others. When we love, we are more inclined to understand and feel the experiences of others, leading to kindness and a desire to help those in need. Building relationships: Love forms the foundation for strong and meaningful relationships. Whether it’s love between family members, friends, or romantic partners, these relationships can create a support system and contribute to a sense of belonging and happiness. Resolving conflicts: Love promotes forgiveness, understanding, and compromise in resolving conflicts. When love is present, it becomes easier to find common ground, communicate effectively, and work towards peaceful resolutions. Spreading positivity and happiness: Acts of love and kindness have a ripple effect, spreading positivity and happiness. When we show love to others, it often creates a chain reaction, inspiring others to do the same and cultivate a more harmonious and compassionate world. Promoting unity and acceptance: Love transcends boundaries such as race, religion, and nationality. It encourages acceptance, respect, and inclusivity, bringing people together and fostering a sense of global unity and understanding. Inspiring change and social progress: Love can be a driving force for social change and progress. It motivates individuals to stand up for justice, equality, and human rights, creating a more just and equitable society. While love alone may not solve all the world’s problems, it plays a significant role in creating a better world by promoting empathy, compassion, kindness, and connection among individuals.    

EFCC Arrests Couple for N410m Fraud in Kano

EFCC

Aisha Salihu Malkohi and her husband, Abubakar Mahmoud, have been charged by the Economic and Financial Crimes Commission (EFCC) before Justice Aisha Mahmud of the Kano State High Court for defrauding Farida Ibrahim of N410,518,000. This was revealed on Monday, December 11, 2023, in a post made by the Financial Crimes agency on its X (formerly Twitter) account. The EFCC added that Malkohi’s arrest came about as a result of a petition filed by Ibrahim Mohammed Abdulrahman and Farida Ibrahim, who claimed that the pair had stolen their hard-earned money by pretending to give them automobiles and other goods from Saudi Arabia. However, when the defendants entered a not guilty plea to the offence that was read to them, Justice Mahmud decided to postpone the case to December 15th in order to consider the bail application. The statement read, “The Economic and Financial Crimes Commission, EFCC, has arraigned Aisha Salihu Malkohi (a.k.a Ummitah, Arab Money) and her husband, Abubakar Abubakar Sadiq Mahmoud (at large) on five-count charges bordering on misappropriation of funds to the tune of N410,518,000 (Four Hundred and Ten Million, Five Hundred and Eighteen Thousand Naira only). “They were arraigned on Friday, December 8, 2023, before Justice Aisha Mahmud of the Kano State High Court sitting in Kano.” “One of the charges reads “that you Aisha Salihu Malkohi and Abubakar Sadiq Mahmoud (now at large) on or about 2022 in Kano, Kano state within the jurisdiction of this honorable court, did obtain the sum of Two Hundred and Twenty-Five Million, Two Hundred and Fifty-Nine Thousand Naira only (225,259,000) belonging to Farida Ibrahim between 6th January to 16th December 2022 into account bearing Abubakar Sadiq Mahmoud domiciled at Zenith Bank that the said money was paid to you for the purchase and supply of 64 cars, from Saudi Arabia facts which you knew to be false and thereby committed an offense contrary to Section 1 (a) & (b) and punishable under Section 1 (3) of the Advance Fee Fraud and other Fraud Related offenses Act,2006”. “The defendant pleaded not guilty to all the five counts when they were read to her. “In view of her plea, EFCC counsel, Zarami Mohammed prayed to the court for a trial date. Defence counsel, G.I Abubakar moved a bail application for his client which was opposed by Mohammed. Justice Mahmud thereafter adjourned the matter till December 15, 2023, for a ruling on the bail application. She also remanded the defendant in EFCC custody pending a ruling on her bail application.” “Malkohi was arrested by investigators of the EFCC in Kano following a petition from two petitioners, Farida Ibrahim and Ibrahim Mohammed Abdulrahman alleging that she conspired with her husband and defrauded them of their hard-earned monies under the guise of supplying them with cars, gold, electronics and kitchen utensils from Saudi Arabia.” “Upon the receipt of the petition, the Commission swung into action and conducted a thorough investigation which so far revealed that the defendant had collected a total sum of N410,518,000 (Four Hundred and Ten Million, Five Hundred and Eighteen Thousand Naira only) through bank accounts belonging to her company, Golden Grass Hill International Ltd and her husband’s Zenith Bank account. Further investigation also revealed that the defendant, alongside her husband, who is still at large, diverted the monies into several bank accounts.”

Tinubu Dismissed FAAN, NAMA, NSIB, NIMET DGs

Tinubu

Several Director Generals (DGs) of the Federal Ministry of Aviation and Aerospace Development were dismissed by President Bola Tinubu yesterday, December 13, 2023. The President also stated their replacements. Ajuri Ngelale, the President’s Special Advisor on Media and Publicity, revealed the information in a statement yesterday, December 13, 2023, in Abuja. According to the statement, the action was in keeping with President Tinubu’s resolve to elevate Nigerian civil aviation to international standards in terms of consumer protection and the advancement of the welfare of Nigerian travellers and other sector players. The statement reads: “Managing Director of the Federal Airports Authority of Nigeria (FAAN), Mr. Kabir Mohammed, has been removed from office and replaced with Mrs. Olubunmi Kuku as the substantive Managing Director of the FAAN.” “Managing Director of the Nigerian Airspace Management Agency NAMA), Mr. Tayib Odunowo, has been removed from office and replaced with Engr. Umar Farouk as the substantive Managing Director of NAMA.” “Director-General of the Nigerian Safety Investigation Bureau (NSIB), Engr. Akinola Olateru, has been removed from office and replaced with Mr. Alex Badeh Jr. as the substantive Director-General of NSIB.” “Director-General of Nigerian Meteorological Agency (NIMET), Prof. Mansur Matazu, has been removed from office and replaced with Prof. Charles Anosike as the substantive Director-General of NIMET.” “Rector of the Nigerian College of Aviation Technology (NCAT), Capt. Alkali Modibbo, has been removed from office and replaced with Mr. Joseph Imalighwe as the acting Rector of NCAT, pending the appointment of a substantive Rector, in accordance with Section 13(2) of the Nigerian College of Aviation Technology Act, 2022.” “Director-General of the Nigeria Civil Aviation Authority (NCAA), Capt. Musa Nuhu, has been suspended from office to enable the Economic and Financial Crimes Commission, EFCC, to conduct an unfettered investigation into the activities of the suspended Director-General and other senior officials in NCAA. Capt. Chris Najomo assumes office as the Acting Director-General of NCAA immediately.” In addition, President Tinubu gave his approval for the Minister of Aviation and Aerospace Development to start a thorough hiring process for a substantive Vice-Chancellor and other African Aviation and Aerospace University (AAAU) main executives. The President expects the new leadership in this crucial area to treat the security, comfort, and convenience of the Nigerian people as paramount and inviolable in all of their administrative actions. He also wants the rapid construction of world-class policy design, execution, and regulatory frameworks to reposition the industry in line with his renewed hope agenda due to the significant cost of underperformance in the sector. The President’s orders listed above are all effective right now.

FG Removes Tertiary Institutions From IPPIS

IPPIS

On Wednesday, December 13, 2023, the Federal Executive Council (FEC), approved the country’s universities and other higher institutions’ exemption from the Integrated Personnel and Payroll Information Systems (IPPIS), enabling the institutions to handle staff salary concerns internally. Prof. Mamman Tahir, the Minister of Education, revealed this to State House reporters during President Bola Tinubu’s council meeting at the Council Chamber of the Presidential Villa in Abuja. According to him, the FEC decided to remove the institutions from the system because it was worried about the management and effectiveness of the institutions. In addition to the objection of the Academic Staff Union of Universities’ (ASUU), to the payment system, he claimed that the IPPS issue has taken a lot of time for Vice Chancellors at universities, “dragging the efficiency of the management of the institutions.” The Minister clarified that the tertiary institutions ought to be let to exercise their autonomy because they were subject to legal regulation.

Gunmen Kill Woman, Abduct Others on Lagos-Ibadan Expressway

Gunmen

Along the Fidiwo section of the Lagos-Ibadan Motorway on Monday, 11th December 2023, some Gunmen allegedly wearing military uniforms abducted seven people while one person was shot and killed trying to flee the scene. According to an anonymous source, the car carrying the victims was ambushed by armed men brandishing guns. The assailants snatched seven people from the vehicle and fled with the kidnapped victims into the nearby bush on the motorway. The armed men shot and killed an unidentified woman while shooting a female passenger in another car who witnessed the crime and tried to escape. The victim is currently in serious condition. Late on Tuesday, December 12, 2023, Ogun State Police Public Relations Officer SP Omolola Odutola confirmed the attack and emphasised that the police had started a manhunt for the suspects kidnappers. She said, “One person reported a kidnapping incident on Monday. She said she and her family were travelling from Akure to Lagos in their family vehicle, a Toyota Hiace bus, when they were intercepted by a group of armed individuals who were firing sporadically after passing the Fidiwo Bridge. “Seven people, including the parents of the person, were abducted and taken into the bush while she and her four siblings were left behind. The children were brought to the police station along with the vehicle. “Also, one female who was travelling in another vehicle, was shot by the kidnappers while attempting to escape. She is currently receiving treatment at the Victory Hospital Ogere. “Information from the victim suggests that there were approximately 15 kidnappers wearing army uniforms. She was shot while fleeing while an unidentified female corpse, shot during the incident, was found and deposited at the Fos Mortuary in Ipara.” Odutola emphasised once more how Senior Officers were dispatched by Commissioner of Police (CP), Abiodun Alamutu, to conduct a bush-combing activity as soon as he received information about the kidnapping, which resulted in the rescue of one of the victims on Tuesday, 12 December 2023. She continues, “Upon receiving the report, the Commissioner of Police, CP Alamutu Abiodun, ordered a bush-combing exercise into the Bamboo Forest to rescue the kidnapped victims from the incident. The operation was coordinated by the Deputy Commissioner of Operations, and assisted by the Assistant Commissioner of Police, Sagamu.” “At about 1230hrs today, the police team successfully liberated one of the victims who has been united with his family.” Odutola concluded by stating that the CP is fully on top of this incident to ensure the rescue of other victims. He also reassures residents of Ogun not to panic or exercise any restraint in their travel plans.

Tenant Suspected to Have Kidnapped Landlord’s, Neighbour’s Children

Ogun State

In the Sango Ota neighbourhood of Ogun State, an unidentified woman has been accused of kidnapping two minors who are the children of her landlord and her neighbour. Three days after moving into the apartment, the woman and the two children were reported to have gone missing. This was made known to News Agencies on Wednesday, December 13, 2023, by Omolola Odutola, after the occurrence of the incident the same day. According to Odutola, the Landlord, Johnson Oshinowo, said that on December 7, 2023, a woman he rented his flat apartment kidnapped both his four-year-old son and the youngster of a neighbour. The Landlord claims that the house agent failed to perform a background check on the woman who had just moved into the flat. Odutola said, “On December 12, 2023, at about 0835hrs, a landlord informed the police that he rented a room apartment to a woman on December, 7 and on December 11, the woman abducted his son and his neighbour’s son without any trace of their destination. “Immediately the report was received, detectives swung into action and visited the scene to conduct preliminary inquiries.” “From the preliminary investigation, it was gathered by the detectives that the woman had only spent three days in the rented house without any known background information. It was also gathered that the landlord and house agent have no profile of the suspect.” She further revealed that in order to make sure the culprit was found, CP Abiodun Alamutu, the Commissioner of Police, had ordered a separate inquiry into the kidnapping. “The CP has directed a discrete investigation and urged operatives to intensify their efforts to track down the suspect and rescue the children,” Odutola concluded.

New Commissioner of Police Assigned to Lagos State

Fayoade Adegoke

Lagos State has a newly appointed Commissioner of Police (CP). Reports says that Idowu Owohunwa’s former position as Commissioner of Police will be replaced by Fayoade Adegoke. Idowu, himself, was recently elevated to the position of Assistant Inspector-General of Police. This development was made known on Tuesday, December 12, 2023, through a police wireless message that included Fayoade’s posting, made available by the Nigerian Police Force Secretary. The police wireless message which was dated December 11, 2023, bore the marking TH.5361/FS/FHQ/ABJ/T.5/103, and was signed by the Inspector-General of Police, Kayode Egbetokun. The record stated further that the posting went into effect right away. Fayoade’s assignment was verified to the command by Benjamin Hundeyin, the public relations officer for the Lagos State Police. According to Hundeyin, the new CP “is likely to resume any moment from Wednesday.”