Why You Should Focus on Your Brand Logo
By Rodiat Ajuwon
When you set out to buy a shoe and you see the swoosh mark or a panther, you know it signifies the Nike and Puma brands respectively.
If your choice is the Nike air max, you pick out the one with the swoosh mark, that’s the brand logo differentiating both products.
This single Brand logo component sets the Nike shoe different from Puma’s even when product categories are similar.
What Is a Brand Logo and Why Do I Need One?
A logo is one of the components of the visual representation of your brand – as opposed to branding, which encompasses all the different components such as reputation, positioning, and perceptions of a brand in people’s minds when they think about a product or service.
A brand logo is an ambassador for your brand. It is the first thing that communicates and speaks to your audience. It gives a feeling of what your brand is about.
For example, the Nike logo signifies a sense of speed, and the brand has used it in its marketing campaign to promote agility, strength, and activeness.
Your brand logo should be imprinted on all of your products and on everything that represents your brand. It should make a good impression and get people attracted to it, which would make them want to patronize your brand.
Logos are made by designers who understand the brand’s identity, values, and personality. They create one based on the idea they want people to get about the brand.
A good logo would over time help to boost your brand, which is why it’s important to choose one carefully.
Here are more reasons:
- It serves as a means of identification for a brand. Everyone recognizes a Puma logo from Nike’s, or even Yeezy’s. A logo is the first thing that sets a brand apart when customers are trying to get their product.
- It speaks to the target customer and enables them to resonate with the brand.
- It helps give a glimpse of the brand’s identity.
- Sets you apart from your competitors.
You can make a free brand logo using tools like canva, and wix. They provide a lot of samples you can use.
Things to Consider When Making Your Brand Logo
When choosing your company’s logo, there are lots of things you have to put into consideration in order to get one that will stand out like the half-bitten apple on all Apple products. Let’s dive into some of these considerations:
You have to choose a logo based on your brand’s personality
Here, you decide if you want to use a symbol or your brand’s name like the Coca-Cola brand.
It is important that you consider the font and text size as they evoke certain emotions in people about the brand. Some fonts would scream professionalism, while others wouldn’t.
The Coca-Cola brand logo easily evokes a sense of nostalgia with the Spencerian font.
Your choice of brand logo should leave an impression
Opt for a catchy logo that will be remembered and that will express your brand accordingly.
Symbols like the Apple, Nike’s swoosh, and Puma’s panther are catchy and would leave an impression on whoever sees them.
McDonald’s, Microsoft, and Netflix also have some brand logos that can’t easily be forgotten because of their great positioning and usage by the brands.
Choose a logo that is appealing and will stand the test of time
The Coca-Cola logo was first made on 29 May 1886, and despite the tweaks that have been done over the years, the logo lingers and cannot be forgotten.
It should echo your company’s culture
Your logo should show a glimpse of what your brand is all up for. The Coca-Cola brand clearly represents a sense of togetherness, and Indomie, presents a sense of fun and happy vibe with their brand.
All the above considerations will be based on the kind of business you’re into and the tone, mood and feel you want to communicate with your brand.
Conclusion
Whether you own a big or small business, you need an image that speaks for what you do.
A logo makes your business stand out. It serves the purpose of communicating the function and the purpose of your brand.
Choosing a brand logo that will stand the test of time is important as it helps to improve your company’s image, and sets your brand apart from others.
Rodiat Ajuwon is a Human Capital Development enthusiast.
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