business

Top 10 Highest Paying Tech Jobs in 2025

by
Top 10 Highest Paying Tech Jobs in 2025

The technology industry is definitely one of the largest and fastest growing industries out there. Careers in technology spread across the landscape of the global economy from software engineers building both small and large applications that enable us interact and do business better to designers who ensure users enjoy not just a sleek and responsive interface but also have a great experience using each product, to product managers who are saddled with the responsibility of ensuring that every product meet the need of the customer and make a great ROI. According to the Bureau of Labor Statistics in the United States of America, employment in the IT field is projected to grow 11% from 2023 to 2033, much faster than the average for all occupations. There are several benefits that abound in having a career in the tech industry and a high salary is one of them. As mentioned earlier, you can choose from several exciting options in the technology field, such as Software engineering, Project management, DevOp, Data Science, AI & ML, etc. You can have a career in technology in many different places, such as fast-paced startups, innovative tech companies, and small IT departments. In this article, I cover the top 10 high-paying careers in the technology industry. If you are giving your career some consideration to make sure you are future-proofing your skillset or perhaps moving into a new field altogether, I urge you to read on. So What Jobs Are These? Principal Software Engineer In an administrative job reporting to upper management, the role of a software engineering manager is to supervise and guide the work of other software engineers on projects, including the design and development of software, programs, and applications. A software engineering manager generally needs at least a bachelor’s degree in computer science or programming, as well as several years of experience in a role or industry closely related. In addition, they must be skilled in programming languages and programs to contribute individually.  A principal software engineer earns an average of $4500 annually in Nigeria. In the US, the average annual salary is about $244,500. The average annual salary in other countries are: Australia: over $161,000 Canada: over $165,000 Denmark: over $141,000 France: over €89,000 Germany: over €107,000 United Kingdom: over £116,000 Machine Learning Engineer A Machine Learning Engineer is saddled with the responsibilities of developing and deploying machine learning models to solve specific business or technical problems. They work with data scientists to build algorithms and integrate models into production systems. The average annual salary of a machine learning engineer is $206,000 Engineering Manager An Engineering Manager leads and mentors a team of engineers, ensuring the successful and timely delivery of projects. They coordinate resources, set technical direction, and align engineering efforts with company goals. On average, they earn an annual salary of $203,500 Software Engineer Software Engineers are responsible for designing, developing, and maintaining software systems and applications, ensuring that they are scalable, efficient, and aligned with user requirements. They work collaboratively with a cross-functional team to implement innovative solutions and solve technical queries. The software engineer earns an average of $186,500 annually. Data Scientist With an average annual salary of $183,000, a Data Scientist is responsible for analyzing complex data sets to uncover trends, generate insights, and build predictive models that drive business decisions. They use statistical analysis, machine learning, and data visualization techniques to solve real-world problems across various fields. Technical Program Manager Technical Program Managers (TPM) are responsible for planning, coordinating, and executing complex technical projects. They work across teams to manage timelines, mitigate risks, and ensure successful delivery of technical initiatives. On average, they earn an annual salary of $174,000 IT Manager The IT Manager wears on his back the responsibilities of overseeing an organization’s technology infrastructure, including hardware, software, and networks, and ensuring that the technology aligns with the organization’s goals and objectives. He earns an annual average of $169,510 Product Manager Product Managers are responsible for overseeing the development and lifecycle of a product, from concept to launch. They work with cross-functional teams to define product goals, prioritize features, and ensure the product meets customer needs and business objectives. On average, they earn $169,000 Product Designer A Product Designer is responsible for creating user-friendly and visually appealing designs for products and interfaces. They conduct user research, develop prototypes, and work closely with engineering and product teams to ensure a seamless user experience. A product designers earns an average of $155,500 Senior Data Analyst A Senior Data Analyst is responsible for interpreting data, generating actionable insights, and creating reports that support strategic decision-making. They lead data analysis projects, mentor junior analysts, and ensure the accuracy and integrity of data. The take annual average take home is $149,500 Where to Look for Best-Paying Jobs in Technology? There are a number of  places to look for the best-paying jobs in technology.  Online job boards – Companies often post job openings on these boards to find qualified candidates. Tech conventions – At these conventions, companies will often have booths set up where they will be recruiting for open positions. Personal connections-  people already in the tech industry will know of open positions and can put in a good word for qualified candidates.

Top 5 Artificial Intelligence Courses And Certifications That Will Boost Your Career And Business in 2025

by
Top 5 Artificial Intelligence Courses And Certifications That Will Boost Your Career And Business in 2025 (1)

With the rise in Artificial Intelligence across the landscape of the world and the disruption it brings to almost every aspect of human life, no one wants to miss out on the trend. But a trend? I don’t think so Artificial Intelligence is now beyond just another trend, as trends fade away after a certain- short or extended period of time. But AI, just like the internet was introduced and blew up in the early 1900s and has been a part of human existence till tomorrow, so also artificial intelligence is gradually becoming a significant part of our existence as humans in this civilization which is here to stay. Its significance is extremely powerful as it is on track to be the key technology that enables business transformation and gives companies a competitive edge. AI can help businesses be more productive by automating their processes, which includes using robotics and autonomous vehicles. It can also help by supporting their existing workforces with AI technologies such as assisted and augmented intelligence. Most organizations are working to implement AI in their business processes and products. Organizations are using AI in various business applications, including finance, marketing, healthcare, smart home devices, retail, fraud detection and security surveillance. With this bird’s eye view of the significance of Artificial Intelligence, it is very expedient that as a career professional and or a business individual or an entrepreneur who wants to continually stay on the crux of their journey, you should have a definite, whether basic or in depth knowledge of this whole new world. But why’s a certification in AI important? It is important for various reasons including: Taking a course and getting certified in AI can set an individual on a trajectory of a successful and adventurous career. There are constant changes in the field of AI, and it can be a challenge to keep up with that pace of change. A certification would inform anyone you are familiar with the latest developments in the field A certification in AI can set you apart from the competition and reveal to employers that you have the skills they want and need AI demands advanced education. A National University examination of 15,000 job postings on Indeed.com found that nearly 80% of AI job openings require candidates to have a master’s degree, while 60% demanded at least a bachelor’s degree. Another 18% required a PhD, while only 8% would consider a high school diploma.   So here are the Top 5 AI Courses and Certifications IBM Applied AI Professional Certificate by Coursera This is a beginner-level AI certification course that will help students know how to do the following including: Understand the basics of artificial intelligence; its applications and use cases; and key AI technologies, such as machine learning, deep learning and neural networks. Build AI-powered tools using IBM Watson AI services, APIs and Python with minimal coding. Create virtual assistants and AI chatbots without programming and deploy them on websites. Apply computer vision techniques using Python, OpenCV and Watson. Develop custom image classification models and deploy them in the cloud. Requirements: While the series is open to everyone with both technical and nontechnical backgrounds, the final two courses require some knowledge of Python to build and deploy AI applications. For students with no programming background, an introductory Python course is included. You can check it out here Deep Learning Specialization by Andrew Ng via Coursera This detailed series of five intermediate to advanced courses, covers neural networks and deep learning as well as their applications. Learners will be able to: Build and train deep neural networks. Identify key architecture parameters. Implement vectorized neural networks and deep learning to various applications. Build a convolutional neural network. Apply it to detection and recognition tasks. Use neural style transfer to generate art. Apply algorithms to image and video data. Students will also build and train recurrent neural networks, work with natural language processing (NLP) and word embeddings, and use HuggingFace tokenizers and transformer models to perform named entity recognition and question answering. Requirements: Intermediate Python skills; basic programming; understanding of loops, data structures; and a basic understanding of linear algebra and machine learning (ML). To get started, click here Google Cloud’s Introduction to Generative AI Learning Path This certificate inclusive course by Google covers what generative AI and large language models are for beginners. It is oriented around specific Google applications, which is only good if you are a Google shop. Tools used include Google Tools and Vertex AI. It includes a section on responsible AI, encouraging the learner to keep ethical practices around the generative AI in mind. To start, check here Master the Fundamentals of AI and Machine Learning via LinkedIn Learning This bundle, open to everyone regardless of experience, includes 10 short courses presented by industry experts. They aim to help anyone master the fundamentals and future of AI and ML (machine learning) and make more educated decisions and contributions in their organizations. Students will learn how leading companies are using AI and machine learning to alter how they do business as well as gain insight into addressing future ideas regarding issues of accountability, security and clarity in AI. They will also earn a certificate of completion from LinkedIn Learning after completing the following 10 courses: AI Accountability Essential Training. Artificial Intelligence Foundations: Machine Learning. Artificial Intelligence Foundations: Thinking Machines. Artificial Intelligence Foundations: Neural Networks. Cognitive Technologies: The Real Opportunities for Business. AI Algorithms for Gaming. AI The LinkedIn Way: A Conversation with Deepak Agarwal. Artificial Intelligence for Project Managers. Learning XAI: Explainable Artificial Intelligence. Artificial Intelligence for Cybersecurity. Register here Artificial Intelligence A-Z 2024: Build 7 AI + LLM & ChatGPT via Udemy This course via Udemy is a comprehensive online course designed to teach both the fundamentals as well as advanced concepts of AI, machine learning and deep learning. The key topics covered include State-of-the-art AI models Q-learning and deep Q-learning Proximal policy optimization (PPO) Large language models, transformers, NLP techniques for chatbots … Read more

16 Trending Physical Security Threats Every Corporate Organization should Prepare to Deal with

by
16 Trending Physical Security Threats

Physical security is responsible for overall protection of assets, people and information in the business place. Threat is any person, group, and/or activity that have potential to cause breach of security within a defined space. While the underlie principle of physical security has universal application; what may be defined or accepted as threat is relative to time and space. Threat is synonymous with loss as such, whatever is seen as security threat must elicit thoughtful concern from organization who might suffer its impacts. For instance, pilfering may seem inconsequential in most business setting however, if was not confronted and addressed it can run down a business. The starting point for any corporate organization is to put in place a functional security team who have capability to harness available resources to prevent or frustrate potential threats. Physical security threats are constantly evolving alongside modern society. This is largely influenced by workplace culture, technology, knowledge, socioeconomic factors, globalization, and available market. To stay abreast or ahead of this trend, an organization must build agility, resilience and dominance. What can shape the kind of physical security threats a business may face include type and size of such business, industry, location, leadership and regulation, policing and criminal justice system. Here is highlight of all-time physical security threats every corporate organization should prepare to deal with. Access breach – happens when people and/or materials enter or leave business premises without authorized approval. An organization with porous access management will struggle to exist. Any state or country characterize by border (land, water, and air) porosity will be overrun by criminality. General theft – this old stealth craft may occur in form of stealing, dupe/swindle, pilfering, shoplifting, diversion, shrinkage, padding, undersupply, cargo theft, siphon, fraud, etc. regardless of its form, it is a business killer. Vandalism – this threat is a property crime. It involves willful destruction of a company property Stowaway – this sort of security threat is applicable to aviation and maritime transport sector. It occurs when people illegally board an airplane or ship with intent to enter another country without following official protocol. Burglary – this refers to act of gaining illegal access into a locked building, room or office with intent to commit crime. Oftentimes it involves forceful breaking and entry; sometimes, it may happen with ease of access. Arson – this is act of intentionally setting fire on a property to cause loss to the owner or users. It may be influenced by a disease called pyromania or by vengeance or by criminal intent. Robbery – this old coercive craft involves act of violence through the aid of a weapon to take what belongs to others. Civil unrest – this may occur in form of riot, protest, demonstration, strike, picketing, lockout or lockdown. Regardless of how it happens, it can cause business disruption. Kidnapping – involves abduction or hostage taking of people with aim for a gain. Identity theft – this crime involves intentionally taking on identity of another person and conducting relationship in the name and profile of the person. It is very common on cyber space; however, it also exists in physical world. For instance, a non-staff thief can use identity credentials of a staff to prowl, and to access or exit company premises. Natural disaster – this is an act of nature (force majeure) which may include flood, drought, storm, hurricane, tornado, and earthquake. Convergence of threat – also known as cyber-physical threat is a peculiar kind of threat that is increasingly bridging the gap between physical and cyber security worlds. When a cyber-attack impacts physical services of an organization, a convergence of threat is playing out. For instance, a ransomware or distributed denial of service can cause panic and frustration for customers of an organization thereby creating mutual insecurity. Product adulteration – this sort of security threat is applicable to manufacturing industry. It is a practice of faking a branded product that enjoy widespread industry acceptance and sometimes dominance. Workplace violence – this applies whenever any act of violence against someone happens in a business premises. It may include robbery, assault, harassment, fight, and other types of uncontrolled aggression. Fraud/embezzlement – fraud is a dishonest act of stealing money or property by deception or trick, while embezzlement involves stealing company’s money by a person of trust and authority. Sexual harassment and/or rape – this refers to intimidating act against someone for sexual pleasure; or forcefully having sexual intercourse with a person. This threat is most common with female gender; however, a male can also become victim of it. Physical security threats are realities of modern world business. The security threats exposed above are not new, however, criminals have continued to innovate new ways of committing them such that solutions which worked a decade ago may not be effective today. Proper prior planning will prevent poor performance in responding to these threats. ALSO READ: Insider Threat Management And Guide

Small Business; A 5 Step Guide to Start.

by
Small Business; A 5 Step Guide to Start

Starting up a small business in this modern age involves a lot of process that requires thorough planning, making important decisions, taking steps for growth, and implementing strategies for the success of the business. Whether you are an experienced entrepreneur or you’re new to the business world, if you want to become your own boss, having your idea to sell or product to sell isn’t enough to start a small business. There’s more to starting up than having your ideas or products ready. There is an approach that needs to be followed to ensure the business is a success and that it is well sustained. If this approach is ignored, the business will fail even before starting it. By following this 5 step guide, you will be on a journey of turning your dream business into a successful and thriving one.   Step 1; Create Ideas When you decide to start a small business, you have to create ideas on what product or services you want to sell. This can be gotten from your passion, skills, or hobbies. Whatever idea you choose to go with, make research about the business idea, the type of audience or customer to target, and the benefits your idea will give your customers.   Step 2; Create your Business plan After generating your business idea and making the necessary research about the entire business you want to venture into, a proper business plan needs to be generated. A business plan entails the activities of a business and the strategies set to achieve the set goals of that business. Create a name for your business: generate name that resonates well with your business idea Look out for a suitable location for your business, whether you want to choose a physical store or you want to make it online. This depends on the type of business and the type of customers you want to target. Also, state your business goals, mission and vision in a way that will promote your business. Make plans for marketing strategies that will enhance the success of your business   Step 3; Source for Funds/Capital Most people venture into starting up a business without plans for finance sustainability. The absence of this crucial step wrecks most business immediately they start. Funds is very important in starting up your business. This can be sourced in various ways and this can be through personal funds, investments from friends and families, taking out loans. This will keep the business running.   Step 4; Register your Business Business registration with the appropriate body in your state or country is very important, it helps your customers know that you’re legit. If your business is solely owned or a partnership, it should be registered so it can be recognized.   Step 5; Launch of the Business To launch your business, you need to out up a team that will help you build your business and has the same goal to ensure the success of the business. Plan successful marketing strategies that will help move the business forward. After these things have been put in place, then you can launch your product or services for the public. After launching your business, then you can move on as a proud business owner, selling your product or services to your target audience while making profits for you and your business as well.   In conclusion, starting a business involves proper planning, making key decisions and implementing key strategies to make it thrive and successful. These steps will guide you to creating a successful business. Cheers to being your own boss! ALSO READ; Small Business – 6 Steps to Create a Successful Marketing Plan  

10 Profitable Side Hustles in Nigeria .

by
ImgResizer 20240727 2319 27436

10 PROFITABLE SIDE HUSTLES IN NIGERIA   Side hustles are for anyone. Who doesn’t want an extra income? 9-5 workers, students, and part-time workers can get engaged with various side hustles.   It is no doubt that most Nigerians are industrious people always trying to make ends meet. But with only one source of income, it is quite difficult to meet these needs because they are often faced with financial difficulties.   In Nigeria, side hustles are considered small jobs or businesses for generating extra income aside from your primary source of income. Most Nigerians, therefore, opt for side hustles to complement their existing income because they won’t have to worry about the arrival of their next salary as they can use funds gotten from their side hustles to cover up for expenses that might come up.   If you’re looking for a way to make additional money in Nigeria, here are 10 side hustles you should check out to make extra cash.   Freelance Freelancing is one of the best side hustles to make money online. You can generate income by monetizing your skills such as writing, graphic designing, proofreading, website development, content creation e.t.c. You can work under an individual, client, or company. It is a flexible side hustle in that you can choose who you work with, the type of job you want to work on, and where you want to work from. Freelancing sites such as Upwork and Flexjobs recruit freelancers.   Virtual Assistance Virtual assistants are people that help other people online to achieve business and personal goals. Virtual assistance is a very flexible job with a wide range of skills/services rendered to clients. Working as a virtual assistant, you can try out different aspects of online jobs and pick the ones you are best at. Examples of services/skills rendered are answering emails, making appointments, designing, administration support, social media management, creative development,  and product research.   Uber In Nigeria, Uber is one of the most popular rides. If you have a good car, you can go for this side hustle. All you have to do is sign up on their app. You can make a lot of money of about 200,000 Naira per month. This side hustle offers flexible working hours and they also have earnings that can be converted into cash for you!  It is worth it if you live in busy cities as you can make more money due to the high demand for transportation and its availability.   Blogging If you’re trying to look for a paying side hustle in Nigeria, then blogging is one of the best options for you especially if you’re a passionate writer or content creator. You can monetize what you are passionate about and get good income for your blog or content from advertisements, affiliate marketing, and selling products online on your blog.   Cooking and delivery Food is an important factor in the general output of humans. In Nigeria, most people in the working force skip their meals, which in turn reduces their productivity in their various companies. To bridge this gap, cooking food and delivering it as a side hustle has been developed. This can be done right at home if you have a kitchen. Delivery can be done through cars, tricycles, or bikes to a customer’s location. Additional income can be made just by meeting other people’s meal needs!   Delivery for sites There are various online shops in Nigeria. Examples are Jumia and Konga. Take Jumia for example, it is the largest online shop in Nigeria, you can help them supply products bought by their various customers. All you have to do is to register and get verified. You can earn from delivery through commissions per goods delivered to clients. The more you deliver, the more you earn!   Tutoring If you enjoy teaching and are interested in young kids or teenagers,  then this side hustle is right for you. You can monetize your teaching services by teaching a particular age group of students, virtually or on-site. You can earn an extra income by just organizing tutorials for people.   YouTube YouTube is the 2nd largest visited website worldwide. If you’re good at sharing information or talking about your interests or hobbies, then this is for you! You can start up a YouTube channel, all you need is a very good information niche and a good camera. You can earn by uploading video content. With a lot of views and subscriptions, advertisements, and sponsorship deals, you can be sure to earn on this platform.   Online Shop We now live in a digital world where most shops are online. It is now possible to order goods from an online store rather than an onsite shop. Having an online shop enables you to reach a lot of people from different cities, states, and even countries. With this advantage, you’re able to earn more by having your shop online.   Photography Whether you’re an amateur or professional, photography is a great side hustle. Asides from taking pictures at events e.g birthday parties, and wedding parties, you can also sell your pictures online to websites that need images to update their content.   Conclusion Most Nigerians need a passive flow of income asides their primary source of income. Side hustles can ease financial struggle and stress, it can also help you grow financially. It can be seen that side hustle is an important factor for you to become independent financial-wise. ALSO READ: Small Business -6 steps to Create a Successful Marketing  Plan

Wear A Brand New Look

by
Wear A Brand New Look

A wise man once said: A melodious voice singing in the dark would only be heard but never seen! Are you a business owner? Is your business or brand struggling to get visibility? Would you like your business to become the mantra on every lips? Let your next port of call be with TRW Consult. We are a marketing and communication agency. We give your brand visibility beyond the name. With our out-of-the-box and unusual publicity magic, we give your brand a buzz that will extend beyond your immediate environment. Our diligent and efficient creatives are on hand to give you the Midas touch. READ ALSO: Get Your Domain Active Again What are you waiting for? Click here to send us a message! We promise to stay with you all along the way! TRW Consult…redefining you.    

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

by
phone display apps applications 292994

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal. A necessary skill that every entrepreneur – whether greenhorn or expert – needs in the 21st-century business space is the ability to play smart in the digital space. And playing smart requires learning and acquiring vital information to help you maximise the digital space potential and be relevant. Social media in particular is crucial to business success. To this end, below is some relevant information that you need to have about some popular social media applications in order to be a smart digital market player. Facebook Facebook allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. Marketing on Facebook holds a lot of opportunities. To be a relevant player on the platform, you will need to be a constant creator of good content. You will also need to actively relate and interact with people who engage your posts. Prompt response to queries is especially important for attracting customers. Facebook allows users to create profiles for business marketing, political movement, companies, individuals, products and services. Facebook’s Primary Audience Facebook is simply too big to be ignored as an enduring social media platform for business digital marketing communications campaigns. Worldwide there are currently 2.93 billion monthly active users (MAU) on the platform. There is a 9% increase in Facebook’s MAUs every year.  It has over 26 million monthly active users in Nigeria alone. Facebook has users from all age demographics, making it one of the most diverse social channels. Users spend more time on Facebook (at least 40 minutes daily) than on any other social media platform. The platform can be an effective tool for small business owners to build an audience and image for their brand and business. Optimizing Posts on Facebook Highest traffic occurs mid-week between 1 pm and 3 pm. Engagement is 18% higher on Thursdays and Fridays. Posting only 1 or 2 times a day attracts the most engagement. Uses of Facebook for Business Marketing Building an audience and following for your brand. Interact with customers and fans by being there to answer questions and start discussions. Drawbacks Facebook can be a hard platform to stand out organically, as it has a fancy algorithm which is constantly changing. The algorithm favours content based on fans’ usage habits and past interactions. So just because you have X number of Facebook fans, that doesn’t mean all those fans are seeing each thing you post. It’s likely only the fans that interact with your page on a regular basis will see it since they have shown the most interest in your brand.   Twitter Twitter allows users to send and read short (280 characters) messages referred to as ‘tweets’, with the possibility of grouping tweets into threads.  The platform currently has over 750 million users and it is a great channel to engage with other users and make new connections. Many Twitter users are more likely to buy from brands or third-party influencers they like or follow on Twitter, so this can be a great and necessary tool for start-ups and small businesses. Twitter marketing strategy is centred around creating, publishing and distributing short, valuable content for followers. Concision and brevity advertisement is very important on Twitter because of limited character permission. This makes messages digestible and brisk enough for deals to be sealed quickly. Twitter’s Primary Audience Twitter’s largest demographic is young adults and has a pretty equal gender breakdown globally. Uses of Twitter for Business Marketing Following and engaging with other users who would be interested in what you have to offer. Interacting with your fan base and answering questions, resolving complaints and so on. Building relationships with current and prospective customers, partners and people within your network. Optimizing Posts on Twitter For Business to Business (B2B), weekdays provide more engagement than weekends. For Business to Customer (B2C), engagements and clicks are highest on weekends and midweek. A minimum of three tweets a day is recommended for optimal engagement. Drawback Unlike Facebook with a complex algorithm that determines the lifecycle of your business’s content, Twitter has a very short lifecycle. A tweet only has about an 18-minute lifespan, meaning that if you aren’t active and regularly posting, your content could be completely missed. LinkedIn LinkedIn is designed for the business community to network and connect. The site is clearly a popular one among the professional community. Linkedin allows you to set up a company and personal profile and connect with other professionals you may know or would like to know. You will be notified of status updates of the profile of your connections. LinkedIn is an essential site for a successful digital media marketing campaign. At present, it has over 690 million users from over 200 countries. It is known to be the most professional of the major networking platforms. Because it focuses more on B2B, it accounts for more major business leads on social media. LinkedIn’s Primary Audience LinkedIn is one of the only social networks with a majority of users who don’t fall between 18 and 29 years old. It is more popular among those that fall between 30 and 65 years old, ranging from those who are college graduates, higher income-level young professionals and high-net-worth individuals. Uses of LinkedIn for Business Marketing To showcase a workplace and what it’s like to work there. To post new job opportunities and recruit potential employees. To connect and engage with other business professionals. Optimizing Posts on LinkedIn One post per weekday allows you to reach approximately 60% of your audience. Drawback Since LinkedIn is a business-oriented platform targeted at the middle-aged and older generations, it won’t provide much value to businesses … Read more

How to Create a Good Service Experience for Client and Customer Satisfaction

by
feedback customer satisfaction 1977987

Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so on. The company representative has the opportunity to deliver excellent customer/client service, thus creating a great experience so as to remain in business. Customer service is the reason a client comes to us while customer satisfaction is the impactful experience we give them which makes them to return and become loyal.   Key Points to Note about Providing Customer/Client Service Satisfaction Some customers/clients often make requests in inappropriate and impolite ways. If you can resolve their needs without blaming yourself or them, you will reduce stress and everyone will feel better. You will be on your way to customer satisfaction. Customers are often difficult for their own reasons and not necessarily because of you. Key points to note in delivering an excellent customer/client service satisfaction are: It sustains you in business It sets you apart from competition It takes little or no extra time It costs little or nothing It is usually pleasing because it is not usually expected Your attitude toward customers’ behavior influences your gross sales output. Though it is usually hard to suppress curt actions because you cannot always feint how you feel, your attitude determines the level of job satisfaction, because: It affects everyone who comes in contact with you. Hence, there is a need for you to always be calm, empathic and positive. Your tone and body language reflect your attitude. Remember attitude is caught and not taught. Your attitude is not fixed. The attitude you choose to display is up to you, hence the need to always be deliberate and intentional about acknowledging, apologizing, listening, explaining action, thanking and following-up. Your emotion is a reflection of your life mutation. Approach customers/clients professionally and not personally. Listen for the signals that you are taking things personally. Focus on the problem and not the person.   Strategy for Delivering a Great Customer/Client Experience Aim for customer satisfaction, not just service delivery. Create a clear customer experience vision. Quickly study and understand the emotional state of your customer/client. Create an emotional connection with your customers/clients. Capture customer feedback in real-time. Use a quality framework for development of your team. Act upon regular employee feedback.   Temidayo Babatunde is a public relations professional and can be reached through [email protected]