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10 Strategic Steps to Launching a New Product!

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How to Launch New Product

Want to launch a new product? You Really Need to Know These. Launching a new product can be an exhilarating experience, but it requires careful planning and consideration. You need to know that launching a product isn’t just about having a great idea — it’s about executing that idea with clarity, purpose, and strategy. Let’s walk through the real checklist of what you should consider when preparing to launch a new product. And no, it’s not just about making it pretty and throwing up a few Instagram posts (though yes, those matter too). In this conversation, we’ll explore the key factors to think about when introducing a new product to the market. 1. Let’s start with the big one: your audience. Before you dive into packaging, pricing, or even naming your product, take a step back and ask: Who are we building this for? Who are your customers and consumers? If your answer is “everyone,” let’s pause. The best products solve a specific problem for a specific group of people. You need to define your target market. Are they young professionals? Moms on the go? Small business owners? Fitness junkies? The clearer you are, the more powerful your messaging becomes. Need an icing on your cake? Create a customer persona. Give them a name, a job, a pain point. Think of them every time you make a decision about your product. Picture yourself in their shoes. 2. You love your idea — but will your customer? This is where market validation comes in. Before you sink time and money into launching the product, test the waters. Run surveys, launch a small beta version, get feedback. You might discover they want a feature you hadn’t thought of — or that something you were obsessing over doesn’t matter to them at all. Think of this as your alarm system. It’s better to tweak now than to fix traumas later. 3. What’s Your Unique Selling Angle? Chances are the product you want to launch isn’t completely new. So, what makes yours stand out? Your Unique selling angle could be price, packaging, performance, story, sustainability — anything that makes your offer more attractive than the rest. Be intentional about this. Make it the headline of your pitch. Let your audience feel why they should choose you. This will help you build a strong brand identity and establish a competitive edge. 4. Do You Have a Go-To-Market (GTM) Strategy? This is where the fun starts. Your GTM strategy is how you plan to actually get your product into people’s hands. It’s a combination of: a. Where you’ll sell (online store, marketplaces, physical stores) b. How you’ll promote (social media, email, influencers, PR) c. Who you’ll work with (retailers, distributors, brand ambassadors) Align with your audience by getting familiar with platforms that engage your target audience. If your product is aimed at Gen Z, you’ll want to show up on TikTok. If it’s for busy executives, maybe LinkedIn and email are your sweet spots. 5. Have You Thought About Your Branding? This isn’t just about a logo. Branding is the emotional connection people have with your product. It includes your name, your tone of voice, the colours you use, the packaging — and most importantly, how people feel when they see, touch, or use your product. Consider asking yourself the following: a. Is my brand clear and memorable? b. Does it reflect the personality of my product? c. Will it attract the audience I want? Hot tip: Request for clients’ feedback on your branding early. What you find sleek, others might find confusing. TRW has been helping both thriving and upcoming businesses build their brands and connect with their audiences uniquely. 6. Pricing: This is where Art meets Science The truth is that pricing isn’t just about covering costs. It’s also about positioning. It is mandatory to carry out market survey in the neighbourhoods. You cannot afford to make your product too cheap (might be considered low quality) or too expensive and scare off potential buyers. Consider the perceived value of your product. Sometimes, people are willing to pay more for better packaging, superior customer service, or just the prestige of your brand. 7. Are You Ready to Scale? Let’s say your launch goes amazingly well and you’re flooded with orders; can you fulfill them? Make sure your operations are ready. From manufacturing and inventory to logistics and customer support — every piece needs to be in place. It’s better to start smaller and scale gradually than to promise big and under-deliver. 8. Welcome Feedback Just like an athlete finishes the race, launching your new product isn’t the end. It’s ] the start of the journey. After your product is out in the world, listen to feedback, reviews and social media chatter. What are people loving? What’s not working? This is an invaluable tool you need for packaging, or even pivoting your strategy entirely. 9. Legal and Logistics Depending on your product, you may need certifications, permits, or insurance. Don’t skip this part. Protect your idea (trademarks, patents if applicable), read the fine print with suppliers, and ensure you’re compliant with taxes and shipping regulations — especially if you’re selling internationally. 10. Marketing Now comes the storytelling. You want to stir reactions. You want anticipation. You want people counting down to launch day. Use teasers. Give sneak peeks. Involve your community. Share behind-the-scenes content. Build an email list so you’re not relying only on social media algorithms. Remember: good marketing isn’t just shouting about how great your product is. It’s about showing how your product makes life better for your audience. So, Ready to Launch? Here’s the good news — you don’t have to have it all figured out on day one. What matters is that you’re thoughtful, intentional and customer-focused. Launching a product is equal parts strategy, creativity, and courage. While it can feel overwhelming, it’s also one of the most exciting things you’ll ever do in business. So do your research. Build a … Read more

Mental Health: 10 Practical Steps to Help You Prioritize Your Mental Health

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When Born Again Beliefs Collide With Mental Health Issues

Your mental health encompasses your overall well-being. It cannot be taken out of the equation, and must never be neglected. Practical ways to prioritize your mental health includes: being positive and productive, not living your life based on social media standards, loving and prioritizing yourself.

Family Traditions: The Importance of Christmas Clothes

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Christmas Clothes The Importance Of Family Traditions

The Christmas holiday is one family tradition I always look forward to. Apart from the fun and relaxation with friends and family, I always anticipate my Christmas clothes. My parents would always gift my siblings and I new clothes and shoes every Christmas holiday and it became a tradition. This is one age-old tradition has been passed from generation to generation and I will continually uphold and cherish. The cheesy feeling it brings and the love behind giving us those Christmas clothes makes it remarkable. Another family gathering I always look forward to is the cross overnight. Everyone in my family is always present as we share, pray, and plan for the new year. Yours might be different from mine. There are certain traditions your parents have instilled in you that have shaped you. I once had a friend who told me that every year, in honor of their mom’s birthday, they visit the orphanage to donate food items and clothing. In turn, this tradition made her regard the less privileged. Importance of Family Traditions Family traditions carry a special significance for all family members involved. As opposed to family routines which are often basic activities that are necessary to keep the family unit functioning. Family traditions help to make memories for families that last a lifetime. It provides children with a sense of security by providing continuity. It gives family members a strong sense of belonging. It helps pass on family values, including cultural and religious heritage. Conclusion Family traditions are always something to look forward to as they establish a foundation for family values and serve as special bonding experiences.

Sexual Assault Awareness and Stories of 4 Victims of Sexual Assault

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Sexual Assault Awareness (1)

Sexual Assault is a silent pandemic in our contemporary society. It involves sexual actions that are carried out without the consent of the other party. It is a crime, and sexual assault affects the victim all around. This, sexual assault awareness must be carried out by you and me. Sexual Assault Awareness involves teaching people how to protect themselves from sexual assault, heal from sexual assault, and educate people to not be perpetrators of sexual assault. Read this article to read about sexual assault, sexual assault awareness, and stories of victims of sexual assault.

Master Academic Excellence in University: 9 Things You Must Do to Excel

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Academic Excellence in University

Looking for ways to excel or get better grades in the University? Search no further; read this article now, and you’ll learn how to excel in the University.

Achieving academic excellence is a significant accomplishment, and it is entirely attainable. Often, students entering university are filled with enthusiasm, but along the way, they may become discouraged and doubt the possibility of success. However, as long as you commit to your goals and maintain diligence, success is within reach. Remember, failure doesn’t have companions. 

1. Write Down Your Goals and Vision

Habakkuk 2:2-3 states, “Then the Lord replied: ‘Write down the revelation and make it plain on tablets so that a herald may run with it. For the revelation awaits an appointed time; it speaks of the end and will not prove false. Though it linger, wait for it; it will certainly come and will not delay.’”

Before you write your goals, take some time to reflect on what you want to achieve academically. Your goals should be realistic and attainable, though they can be challenging as long as you believe you can achieve them.

 

2. Shun negativity

Words are like seeds that grow in our minds. If you allow negative comments from others to affect you, it can have a detrimental impact on your mindset. For example, Tyla started university with a senior colleague telling her that getting an A in their department was impossible, and she internalized that belief. As a result, she aimed only for a C in her studies, which reflected in her poor results during her first year.

After realizing the impact of those negative words, she changed her mindset, began believing in herself, and ultimately achieved her best results in her subsequent years in school. Proverbs 14:7 reminds us to “Go from the presence of a foolish man, when thou perceivest not in him the lips of knowledge.”

 

3. Surround Yourself with Good Friends

Build a supportive community of friends who motivate and encourage you in your studies. Don’t isolate yourself in university; instead, connect with friends who will help you become the best version of yourself academically. Seek friends who will be honest with you and uphold positive values. While conflicts may arise, that’s a natural part of life. Cherish the gift of good friendship.

1 Corinthians 15:33 warns us, “Be not deceived: evil communications corrupt good manners.”

 

4. Be Diligent

There is no shortcut to academic excellence; hard work is essential. Many students enter university and become distracted by extracurricular activities, neglecting their studies. To excel, you must be prepared to invest time, attend classes regularly, complete assignments, and study diligently. Create a personal study timetable that allows you to read both when it is convenient and inconvenient.

Don’t waste time on social media, and don’t wait for your university to issue the exam timetable before you start studying. Effective note-taking during lectures and actively asking questions are key to understanding course material.

As 2 Timothy 2:15 advises, “Study to show thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.”

 

5. Cultivate Discipline

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Stress Management and Virtual Assistance: Keys to Triumphant Business Management

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A stressed CEO leaning close to her laptop in frustration.

Stress management is defined as the tools, strategies, or techniques that reduce stress and the negative impacts it has on your mental or physical well-being. Before we commence, ask yourself what is the meaning of stress and virtual Assistant? In connection to stress management, WHO, defined stress as a state of worry or mental tension caused by a difficult situation.” Stress is a natural human response that prompts us to address challenges and threats in our lives. In fact, your body is designed to experience stress and react to it. When you experience changes or challenges, your body produces physical and mental responses. That’s stress. Everyone experiences stress to some degree. However, our response to stress management makes a big difference in our overall well-being. Ways of stress management ranges from walking, meditation, evaluating priorities, positive self-talk and so on. We shall quickly dive into the three kinds of stress which are: Acute, episodic acute and chronic, but before we do that, are you still wondering, “what is the connection between stress and Virtual Assistance.” Before I talk about virtual assistance, lets quickly dive into defining types of stress. Acute stress is a short-term stress that comes and goes quicky. It can be positive or negative. It is a feeling you get when you are solving a hard puzzle or having a fight with your spouse. Everyone experiences acute stress occasionally. Episodic acute stress is a feeling that kicks in when you experience acute stress on a regular basis. With this of stress, you don’t ever get the time you need to a calm or relaxed state. Episodic stress frequently affects people working in certain professions, like healthcare providers, entrepreneurs among others. Chronic stress: Chronic stress is long-term stress that goes on for weeks or months. You may experience chronic stress due to marital ups and downs, challenges at work or financial matters. It is imperative to find ways to manage chronic stress because it can lead to health issues. Virtual assistance, also known as virtual support or remote assistance, involves hiring professionals to handle various administrative and technical tasks remotely.  A virtual assistant can be referred to as a self-employed worker, either a freelancer or an independent contractor who undertakes the administrative marketing or business tasks that suck up valuable time you could be spending focusing on your business growth. Sometimes also known as Virtual administrative assistants or executive assistants, they can help you with just a few tasks per month or be highly involved in your business’s day – to – day activities. Virtual assistants may be experts in specific fields or certain types of tasks such as accounting or marketing or may offer broader, more generalized assistant services. There are many tasks undertaken by Virtual assistants. To mention a few, they conduct online research, manage your email inbox and calendar, schedule and manage your social media, offer IT support, conduct administrative tasks, help with customer service, conduct marketing analysis, help with time management, take phone calls and reach out to potential clients. You may be asking, what is the relationship between stress and virtual assistance? Before we move further, lets quickly trash out “stress” and its effects on our overall well-being. As much as stress management is key, you need to know that stress affects both the mind and the body. A little bit of stress is beneficial as it helps us perform our daily activities, but excessive stress can cause physical and mental health damage. Learning how to cope with stress can help us feel less overwhelmed and support our mental and physical well-being. Are you exhausted from an overwhelming workload? Are you hesitating because you lack the time to find an assistant to handle your company’s administrative and technical tasks at your office backend? Are you struggling to relax and experiencing turbulent emotions such as anxiety and irritability? Is it becoming harder for you to concentrate, sleep well, or maintain a healthy appetite? There is a saying, “An ounce of prevention is worth a pound of cure.” Another one says, “Take care of your body; it’s the only place you have to live.” Health is wealth, dear CEO. The signs mentioned above indicate stress, which can harm your productivity and happiness. Seek help so you can fully enjoy the benefits of your business. TRW offers virtual assistance services to help business magnates stay focused and manage stress effectively. Our services are affordable, and we have virtual assistants who can work flexible hours to adapt to your schedule. We provide specialized skills tailored to your needs. Furthermore, TRW helps brands increase productivity and reduce stress by offering administrative support, customer support, social media management, content creation, bookkeeping, and more. Driving the success of your brand brings us joy more than anything else. You can visit our website for more information. Keep in mind that virtual assistance can be a game-changer for business owners looking to reduce stress, streamline operations, and boost productivity. Is there a specific task you’re considering outsourcing? Reach out to us today! you can also read: How a Positive Living Space Can Boost Your Mental Health: The Link Between Environment and Well-Being.              

A Tale of 3 Women Who Broke Barriers

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Birds Who Flew Without Wings A Tale of Three Women Who Broke Barriers

A Tale of 3 women who against all odds broke barriers, Dr. Yvonne, Miss Ara, and Mrs. Ayanfe, didn’t let their past and background define them; read this article to see their stories, how they flew even when it seemed as though their wings had been cut.

Content Marketing: The Secret Tool for Driving Sales Like a Pro

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Content Marketing The Secret Tool For Driving Sales Like a Pro

Content marketing is a powerful strategy used to attract, engage, and retain customers by creating and sharing valuable content. Instead of bombarding your audience with direct sales messages, you provide them with useful information whether through articles, videos, podcasts, or infographics that meets their needs. By doing this, you build trust, establish authority, and nurture customer relationships, ultimately leading to more sales. But how exactly does content marketing drive revenue? Let’s break it down with a simple example. Imagine you own a skincare brand. Instead of only posting ads about your products, you create content on “How to Identify Your Skin Type” or “The Best Skincare Routine for Oily Skin”. These topics are valuable to people actively looking for skincare solutions. If someone is searching for skincare advice, stumbles upon your content, reads your post, and finds it helpful. Over time, they begin to trust your brand as a go-to resource for skincare tips. When it’s time to buy skincare products, guess who they’ll turn to? You! Why Content Marketing is More Effective Than Traditional Selling Let’s say you’re in the market for a new phone. You walk into two different stores: Seller A just says, “Buy from me.” Seller B educates you on how to differentiate between fake and original phones, explains the best models for your budget, and even offers tips on maintaining your phone’s battery life. Who would you trust more? Most likely Seller B, because they provided value before making a sales pitch. This is exactly how content marketing works. It builds trust, positions you as an expert, and naturally leads customers to buy from you. The Key Benefits of Content Marketing include: It boosts customer trust and loyalty Providing valuable content helps you connect with your audience. When customers see you as a helpful resource rather than just another seller, they are more likely to choose your brand repeatedly. It establishes you as an industry leader The more helpful and educational your content is, the more credibility your business gains. When people trust your expertise, they are more likely to refer others to your brand. It increases organic traffic through SEO Well-optimized content helps your brand rank higher on Google, making it easier for potential customers to find you. If someone searches for “best skincare routine”, and your article appears on the first page, you get free traffic and potential buyers without spending money on ads.  It generates quality leads and sales Unlike traditional ads that often get ignored, content marketing attracts people who are already interested in what you offer. By educating them first, you warm up potential buyers, making them more likely to purchase. It strengthens customer relationships Content marketing isn’t just about acquiring new customers, it’s about keeping them. Regularly providing valuable content keeps your audience engaged, making them more likely to stay loyal to your brand. Now, you know the benefits, what are the ways to effectively use content marketing to drive sales? 1. Understand Your Audience : Research what your potential customers are searching for online and create content that answers their questions. 2. Create High-Quality, Engaging Content Your content should be valuable, well-structured, and easy to read. 3. Use SEO Strategies : Optimize your content with relevant keywords (like “content marketing”) to improve search rankings. 4. Leverage Multiple Formats – Blog posts, videos, infographics, and social media content all work together to engage your audience. 5. Have a Strong Call-to-Action (CTA) : At the end of every content piece, guide readers on the next step whether it’s signing up for a newsletter, booking a consultation, or making a purchase. Ready to Attract More Customers with Content Marketing? Let the Experts Handle It! Creating high-quality, sales-driven content requires skill, strategy, and consistency. If you’re ready to take your brand to the next level but don’t know where to start, TRW Consult can help! At TRW Consult, our team of expert content marketers specializes in crafting engaging, SEO-optimized content that: ✅ Positions your brand as an industry leader ✅ Attracts the right audience ✅ Converts readers into paying customers We’ve helped businesses grow their revenue through powerful storytelling and smart content strategies. Are you next? ???? Book a FREE strategy call today and let’s build a content plan that works for you! Also Read: Editing Tips To Improve Your Business Writing 

Top 10 Highest Paying Tech Jobs in 2025

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Top 10 Highest Paying Tech Jobs in 2025

The technology industry is definitely one of the largest and fastest growing industries out there. Careers in technology spread across the landscape of the global economy from software engineers building both small and large applications that enable us interact and do business better to designers who ensure users enjoy not just a sleek and responsive interface but also have a great experience using each product, to product managers who are saddled with the responsibility of ensuring that every product meet the need of the customer and make a great ROI. According to the Bureau of Labor Statistics in the United States of America, employment in the IT field is projected to grow 11% from 2023 to 2033, much faster than the average for all occupations. There are several benefits that abound in having a career in the tech industry and a high salary is one of them. As mentioned earlier, you can choose from several exciting options in the technology field, such as Software engineering, Project management, DevOp, Data Science, AI & ML, etc. You can have a career in technology in many different places, such as fast-paced startups, innovative tech companies, and small IT departments. In this article, I cover the top 10 high-paying careers in the technology industry. If you are giving your career some consideration to make sure you are future-proofing your skillset or perhaps moving into a new field altogether, I urge you to read on. So What Jobs Are These? Principal Software Engineer In an administrative job reporting to upper management, the role of a software engineering manager is to supervise and guide the work of other software engineers on projects, including the design and development of software, programs, and applications. A software engineering manager generally needs at least a bachelor’s degree in computer science or programming, as well as several years of experience in a role or industry closely related. In addition, they must be skilled in programming languages and programs to contribute individually.  A principal software engineer earns an average of $4500 annually in Nigeria. In the US, the average annual salary is about $244,500. The average annual salary in other countries are: Australia: over $161,000 Canada: over $165,000 Denmark: over $141,000 France: over €89,000 Germany: over €107,000 United Kingdom: over £116,000 Machine Learning Engineer A Machine Learning Engineer is saddled with the responsibilities of developing and deploying machine learning models to solve specific business or technical problems. They work with data scientists to build algorithms and integrate models into production systems. The average annual salary of a machine learning engineer is $206,000 Engineering Manager An Engineering Manager leads and mentors a team of engineers, ensuring the successful and timely delivery of projects. They coordinate resources, set technical direction, and align engineering efforts with company goals. On average, they earn an annual salary of $203,500 Software Engineer Software Engineers are responsible for designing, developing, and maintaining software systems and applications, ensuring that they are scalable, efficient, and aligned with user requirements. They work collaboratively with a cross-functional team to implement innovative solutions and solve technical queries. The software engineer earns an average of $186,500 annually. Data Scientist With an average annual salary of $183,000, a Data Scientist is responsible for analyzing complex data sets to uncover trends, generate insights, and build predictive models that drive business decisions. They use statistical analysis, machine learning, and data visualization techniques to solve real-world problems across various fields. Technical Program Manager Technical Program Managers (TPM) are responsible for planning, coordinating, and executing complex technical projects. They work across teams to manage timelines, mitigate risks, and ensure successful delivery of technical initiatives. On average, they earn an annual salary of $174,000 IT Manager The IT Manager wears on his back the responsibilities of overseeing an organization’s technology infrastructure, including hardware, software, and networks, and ensuring that the technology aligns with the organization’s goals and objectives. He earns an annual average of $169,510 Product Manager Product Managers are responsible for overseeing the development and lifecycle of a product, from concept to launch. They work with cross-functional teams to define product goals, prioritize features, and ensure the product meets customer needs and business objectives. On average, they earn $169,000 Product Designer A Product Designer is responsible for creating user-friendly and visually appealing designs for products and interfaces. They conduct user research, develop prototypes, and work closely with engineering and product teams to ensure a seamless user experience. A product designers earns an average of $155,500 Senior Data Analyst A Senior Data Analyst is responsible for interpreting data, generating actionable insights, and creating reports that support strategic decision-making. They lead data analysis projects, mentor junior analysts, and ensure the accuracy and integrity of data. The take annual average take home is $149,500 Where to Look for Best-Paying Jobs in Technology? There are a number of  places to look for the best-paying jobs in technology.  Online job boards – Companies often post job openings on these boards to find qualified candidates. Tech conventions – At these conventions, companies will often have booths set up where they will be recruiting for open positions. Personal connections-  people already in the tech industry will know of open positions and can put in a good word for qualified candidates.