Category: Business
5 Steps On How To Convert Your PDF to Word Effortlessly Using Microsoft Word
PDF has been a popular way of sharing documents for compatibility. Meanwhile, there are times when converting PDF to Word is needed to edit a PDF document. To do that, it must be converted to Word to make the required adjustments to the document. The good news is that Microsoft Word has an in-built PDF…
Opay Controversy: Safeguarding Trust in the Digital Finance Age
On the 2nd day of October 2023, a video circulated throughout social media showing Opay agents storming the financial institution’s office in Lagos. This was due to large sums being removed from Opay users’ accounts and transferred to unknown accounts. Other activities included purchasing airtime and receiving calls from loan companies, as the account holders’…
Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal.…
How to Enhance Your Brand Value With a Well-Told Story
Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…
The Essence of Tracking Engagement on Social Media
The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…
How to Create a Good Service Experience for Client and Customer Satisfaction
Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so…
