Business

5 Steps On How To Convert Your PDF to Word Effortlessly Using Microsoft Word

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How To Convert Your PDF to Word Effortlessly Using Microsoft Word

PDF has been a popular way of sharing documents for compatibility.  Meanwhile, there are times when converting PDF to Word is needed to edit a PDF document. To do that, it must be converted to Word to make the required adjustments to the document.  The good news is that Microsoft Word has an in-built PDF converter that can assist in converting PDF to Word documents for editing and modifying purposes without using an online converter. To convert PDF to Word using Microsoft Word, open Microsoft Word on your computer, go to File, select the open option, select the File you want to convert, click the open button, choose the PDF option from the dialogue box, and select OK button, and the conversion is complete. Steps on How To Convert PDF to Word Using Microsoft Word Step 1 – Open Microsoft Word To start the process, install Microsoft Word on your computer. Then open Microsoft Word on your computer. Step 2 – Open the PDF File When you have Microsoft Word open on your computer, click on the File at the top left corner of your computer screen. Choose open from the drop-down menu and navigate to the folder or location where you saved your PDF document. Choose the File you want to convert, and Word will process the conversion.  Step 3 – Choose the Conversion Format Choosing the PDF file will bring up a dialogue box, followed by a prompt indicating that Word will convert the PDF into Word so you can edit it. Select the OK button. Step 4 – Edit the Converted File Once Microsoft Word finishes the conversion process, it will open on your computer screen as a Word document. Ensure you make all necessary corrections as desired. You have effortlessly converted your PDF file into a Word document using Microsoft Word. Step 5 – Save the Converted Document Once the conversion, editing, and modification are complete. Choose the file option and select Save from the drop-down menu. Choose the desired location on your computer where you want to save the File, name the File, select the desired format, and then click Save. Another Way To Convert PDF to Word If you are finding it difficult to use Microsoft or trying to convert a complex PDF, there are many ways to do that using another online converter platform. Most online conversions are free, and paid options are available depending on your goal. Such platforms are as follows: Smallpdf Ilovepdf   PDFfiller LightPDF Acrobat To convert a PDF document to a Word with the help of an online converter, open the site, upload your File, and choose Word as an option. The site will convert it based on your chosen preference and download it to your PC. Conclusion Microsoft Word has an excellent feature for converting PDF to Word. It is a simple and effective way of modifying and editing your PDF document and saving it to your desired format. With the above steps, you can quickly convert your PDF to a Word document without stress. .  

Opay Controversy: Safeguarding Trust in the Digital Finance Age

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On the 2nd day of October 2023, a video circulated throughout social media showing Opay agents storming the financial institution’s office in Lagos. This was due to large sums being removed from Opay users’ accounts and transferred to unknown accounts. Other activities included purchasing airtime and receiving calls from loan companies, as the account holders’ phone numbers matched their account numbers. The trust level of customers of the Digital Finance company in Nigeria is depleted. The earlier controversy was used to make many fear the financial risk sensed through the enragement of the agents in the video. The customers’ confidence was shattered. This made them indict the Opay company as a scam. The incident was reported by TVC News, whose credibility raised suspicious concern among Opay users. Opay, as a Digital Finance company, had been a lifeline, especially during the strenuous cashless policy of the Central Bank of Nigeria (CBN) under the leadership of the then Governor, Godwin Emefiele. During this period, Nigerians began to trust Opay for transactions. This was because of their no transaction fees, swift, and fast services, as opposed to other commercial Banks which had network failure and were unable to meet customers’ expectations. The period of the cashless period controversy led to the discovery of this Fintech company by businesses, it was a renowned and vast payment method and with this Opay built customer confidence, security of funds due to their fast alerts, and safety from scams. It is in the nature of Nigeria to be paranoid,  that is, at any hurdle, they label a digital finance company as a scam. This is because of their experience with companies like MMM and others, which made many Nigerians go bankrupt. So, to win customers’ confidence in the country is hard. Many Nigerians had to withdraw their funds from Opay to prevent potential bankruptcy immediately the video surfaced, and they advised their friends to do so. Nigerians are not to be blamed; the nature of Nigerians’ present situation has made them a little bit skeptical of Digital Finance companies. Coupled with the fact that their offices cannot be located easily, which makes them a little skeptical of their funds. Opay is a one-stop mobile-based platform for payments, transfers, loans, savings, and other essential services. Opay Digital Service Limited is a company founded by Opera Norway AS Group with emerging markets across Asia, Africa, and Latin America in countries like Mexico, Nigeria, Egypt, and Pakistan. Opay is a digital finance company. A digital finance company, also known as a fintech (financial technology) company, is a business that leverages technology to provide financial services and solutions to individuals, businesses, or other organizations. As a company that operate primarily in the digital space, using online platforms, mobile apps, and advanced software to deliver a wide range of financial services. Opay offers services such as Digital Payments, Online Banking, Investment and Wealth Management, Lending (though through other services), and, Remittances. Other Digital Finance companies in Nigeria include: Interswitch, Paystack, Flutterwave, Carbon (formerly Paylater), Kuda Bank, Cowrywise, Renmoney, Paga, and Opay.  These companies must adhere to regulatory requirements and data security standards to ensure the safety and protection of customer information and transactions The company (Opay) is keen on the security of its customers, they do so by continuously analyzing risks that could affect customers and mitigating them before something wrong could happen. They use risk assessment methodology, which is consistent with PCI-DSS standards. The company went further to build the Continuous Awareness Training Programme, which helps the company’s personnel or staff to gain and test their knowledge against possible security threats like phishing or stealing passwords. The company also got PCI-DSS Compliance Level 1 Certification, which is proof that its product is built and maintained in alignment with all security standards. Notably, Opay is insured by NDIC, which means Nigerian Deposit Insurance Corporation. They are a system the government set up to protect depositors against the loss of their insured deposits placed with member institutions in the event that a member institution is unable to meet its obligations to depositors. NDIC protects the Insurance Fund and saves customers from scams by keeping it with the CBN and investing the Fund in safe but liquid financial instruments such as Treasury Bills, Federal Government Bonds, and instruments of similar nature. Opay is licensed by the central bank to operate as a microfinance and NDIC, which provides sound risk management in the Nigerian banking system. In defense of its integrity, Opay issued a disclaimer over the allegations, assuring customers that the video was old and the allegations were resolved in collaboration with relevant stakeholders. The failure of the Nigerian banking sector made Opay rise to prominence, and the resurfacing of the video might have resulted from rivalry aiming to bring down the company’s reputation. Your favorite Opay bank is secure, and customers’ accounts and funds remain safe.

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

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One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal. A necessary skill that every entrepreneur – whether greenhorn or expert – needs in the 21st-century business space is the ability to play smart in the digital space. And playing smart requires learning and acquiring vital information to help you maximise the digital space potential and be relevant. Social media in particular is crucial to business success. To this end, below is some relevant information that you need to have about some popular social media applications in order to be a smart digital market player. Facebook Facebook allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. Marketing on Facebook holds a lot of opportunities. To be a relevant player on the platform, you will need to be a constant creator of good content. You will also need to actively relate and interact with people who engage your posts. Prompt response to queries is especially important for attracting customers. Facebook allows users to create profiles for business marketing, political movement, companies, individuals, products and services. Facebook’s Primary Audience Facebook is simply too big to be ignored as an enduring social media platform for business digital marketing communications campaigns. Worldwide there are currently 2.93 billion monthly active users (MAU) on the platform. There is a 9% increase in Facebook’s MAUs every year.  It has over 26 million monthly active users in Nigeria alone. Facebook has users from all age demographics, making it one of the most diverse social channels. Users spend more time on Facebook (at least 40 minutes daily) than on any other social media platform. The platform can be an effective tool for small business owners to build an audience and image for their brand and business. Optimizing Posts on Facebook Highest traffic occurs mid-week between 1 pm and 3 pm. Engagement is 18% higher on Thursdays and Fridays. Posting only 1 or 2 times a day attracts the most engagement. Uses of Facebook for Business Marketing Building an audience and following for your brand. Interact with customers and fans by being there to answer questions and start discussions. Drawbacks Facebook can be a hard platform to stand out organically, as it has a fancy algorithm which is constantly changing. The algorithm favours content based on fans’ usage habits and past interactions. So just because you have X number of Facebook fans, that doesn’t mean all those fans are seeing each thing you post. It’s likely only the fans that interact with your page on a regular basis will see it since they have shown the most interest in your brand.   Twitter Twitter allows users to send and read short (280 characters) messages referred to as ‘tweets’, with the possibility of grouping tweets into threads.  The platform currently has over 750 million users and it is a great channel to engage with other users and make new connections. Many Twitter users are more likely to buy from brands or third-party influencers they like or follow on Twitter, so this can be a great and necessary tool for start-ups and small businesses. Twitter marketing strategy is centred around creating, publishing and distributing short, valuable content for followers. Concision and brevity advertisement is very important on Twitter because of limited character permission. This makes messages digestible and brisk enough for deals to be sealed quickly. Twitter’s Primary Audience Twitter’s largest demographic is young adults and has a pretty equal gender breakdown globally. Uses of Twitter for Business Marketing Following and engaging with other users who would be interested in what you have to offer. Interacting with your fan base and answering questions, resolving complaints and so on. Building relationships with current and prospective customers, partners and people within your network. Optimizing Posts on Twitter For Business to Business (B2B), weekdays provide more engagement than weekends. For Business to Customer (B2C), engagements and clicks are highest on weekends and midweek. A minimum of three tweets a day is recommended for optimal engagement. Drawback Unlike Facebook with a complex algorithm that determines the lifecycle of your business’s content, Twitter has a very short lifecycle. A tweet only has about an 18-minute lifespan, meaning that if you aren’t active and regularly posting, your content could be completely missed. LinkedIn LinkedIn is designed for the business community to network and connect. The site is clearly a popular one among the professional community. Linkedin allows you to set up a company and personal profile and connect with other professionals you may know or would like to know. You will be notified of status updates of the profile of your connections. LinkedIn is an essential site for a successful digital media marketing campaign. At present, it has over 690 million users from over 200 countries. It is known to be the most professional of the major networking platforms. Because it focuses more on B2B, it accounts for more major business leads on social media. LinkedIn’s Primary Audience LinkedIn is one of the only social networks with a majority of users who don’t fall between 18 and 29 years old. It is more popular among those that fall between 30 and 65 years old, ranging from those who are college graduates, higher income-level young professionals and high-net-worth individuals. Uses of LinkedIn for Business Marketing To showcase a workplace and what it’s like to work there. To post new job opportunities and recruit potential employees. To connect and engage with other business professionals. Optimizing Posts on LinkedIn One post per weekday allows you to reach approximately 60% of your audience. Drawback Since LinkedIn is a business-oriented platform targeted at the middle-aged and older generations, it won’t provide much value to businesses … Read more

How to Enhance Your Brand Value With a Well-Told Story

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Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking, Good Product’, meaning that a lot of research is invested into making their product durable. Businesses are invariably about profit and vision. To actualize these, there must be some form of strategy to campaign for the brand. Perhaps the best way to predict the future is to create it. Thus, the best way to have a great brand is to create it by way of a positive narrative around it. The Nokia Example Nokia started as a paper mill company (book production, to enable communication between people through writing). Then they diversified into doing rubber works like manufacturing tyres and footwear for movement from one point to another. Afterwards, they go into cables and electronics production for ‘linking’ people. Then, they diversified their portfolio again into linking the world through the production of durable mobile telephones. Nokia has successfully built a corporate brand story of ‘Connecting People’ by associating ‘connecting’ and ‘strong technology’ with its evolving story.   Creating Brand Value and Vision with an Impactful Story Your brand and business exist to make an impact and a difference. In telling your brand story, whether through your brand proposition, advertisement or social media campaigns, the common thread is that the story should captivate and engage your audience. In order to do this effectively, you need to note the following points: Authenticity is the key to telling great stories. Relate real-life experiences. Be real. Capture and emphasize the emotional qualities of your campaign that can be conveyed through your customer’s experience and impact on them. Adopt the use of human impact analysis. In promoting your brand, use real images of the people you are showcasing (with their consent) to create a positive impact. Provide context. Don’t assume your audience knows your story. Add enough background to build your story. For example, narrate how a business loan fintech solution for budding entrepreneurs was provided by your brand to address the plight of struggling start-ups and how such businesses can grow in phases with the aid of the innovation. This would make a good story. Strike a proper balance between saying only what you have to say and saying enough within a short space. Say only what is relevant. Brevity and concision are important. Play with rhythm of words for effect. Determine and set your communication goals and objectives. Make sure you are clear at the outset of the campaign and on the desired outcome, as this will inform what your call-to-action is. We live in a world whereby disruptive technologies, rapid structural changes and economic turbulence are impacting the global economy by accelerating the rise of complexity. Complexity turns out to be a major force businesses must consider when developing and executing marketing strategies. It affects businesses in managing challenges, remaining relevant and opening new opportunities. By telling your brand story in an impactful way, you will increase your chances of successfully promoting and increasing growth and profitability against the tide of complexities.   Temidayo Babatunde is an Associate of Nigerian Institute of Public Relations (NIPR) and can be reached via LinkedIn or email: [email protected].

How to Create a Good Service Experience for Client and Customer Satisfaction

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Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so on. The company representative has the opportunity to deliver excellent customer/client service, thus creating a great experience so as to remain in business. Customer service is the reason a client comes to us while customer satisfaction is the impactful experience we give them which makes them to return and become loyal.   Key Points to Note about Providing Customer/Client Service Satisfaction Some customers/clients often make requests in inappropriate and impolite ways. If you can resolve their needs without blaming yourself or them, you will reduce stress and everyone will feel better. You will be on your way to customer satisfaction. Customers are often difficult for their own reasons and not necessarily because of you. Key points to note in delivering an excellent customer/client service satisfaction are: It sustains you in business It sets you apart from competition It takes little or no extra time It costs little or nothing It is usually pleasing because it is not usually expected Your attitude toward customers’ behavior influences your gross sales output. Though it is usually hard to suppress curt actions because you cannot always feint how you feel, your attitude determines the level of job satisfaction, because: It affects everyone who comes in contact with you. Hence, there is a need for you to always be calm, empathic and positive. Your tone and body language reflect your attitude. Remember attitude is caught and not taught. Your attitude is not fixed. The attitude you choose to display is up to you, hence the need to always be deliberate and intentional about acknowledging, apologizing, listening, explaining action, thanking and following-up. Your emotion is a reflection of your life mutation. Approach customers/clients professionally and not personally. Listen for the signals that you are taking things personally. Focus on the problem and not the person.   Strategy for Delivering a Great Customer/Client Experience Aim for customer satisfaction, not just service delivery. Create a clear customer experience vision. Quickly study and understand the emotional state of your customer/client. Create an emotional connection with your customers/clients. Capture customer feedback in real-time. Use a quality framework for development of your team. Act upon regular employee feedback.   Temidayo Babatunde is a public relations professional and can be reached through [email protected]