Tag: Branding
Why Brand Reputation Matters for Your Business and How Inconsistent Branding Could Cost You
In any business, there’s one key factor that can make or break your success which is known as brand reputation. Brand reputation is how the public perceives your company or brand. It’s what people think of when they hear your name or see your logo. Let’s think of it this way: Imagine you’re in a…
Why Brand Reputation Matters for Your Business and How Inconsistent Branding Could Destroy It
In any business, brand reputation is one factor that can make or break your success. Brand reputation is how the public perceives your company or brand. It’s what people think of when they hear your name or see your logo. Let’s think of it this way: Imagine you’re in a supermarket, standing in front of…
Do You Need Virtual Assistance?
My closest friend, Toge, could not hold back her regrets when she missed out on 3 huge collaboration opportunities from reputable companies the previous week. She wished she had done what I advised her a few weeks ago. I told her that she needed virtual assistance. A diligent Master’s student who is also fully engaged…
A Simple Guide To Not Working Blindly
While I stood by the corner of the road, I watched as the young man struggled to cross over to the other side. He made a series of attempts but his efforts proved abortive. I mean, If only he had someone to guide him or even a white cane, he wouldn’t have stressed so much…
You’re Too Beautiful To Be Unseen
Just like a beautiful lady searching for a suitable suitor, it can be quite depressing that after putting in so much effort to attract the “right men,” nobody seems to notice you. Rather than attract high-value men, you end up attracting the opposite. What a waste of effort, you will say. Well, all hope is…
The Rejected Stone Became The Most Celebrated
The rejected stone became the most celebrated. All thanks to the TRW Reputation Management services for the high and mighty in the society. The rejected stone, who would have thought that the rejected stone would eventually become the most celebrated? In just two weeks I became a shadow of myself. I was close to ending…
Positioning Your Brand to Attract the Right Audience
Ever noticed how you ask for a biro when you need a pen, ask for coke when you want soda, speak of a jacuzzi when you want to refer to hot tubs, and Jeep when you talk about compact cars? These are names branded and popularised by these companies and they have become generic over…
