2024 Content Writing Best Practices
In content writing, there are certain writing practices that take your writing up a notch and make the writing process easy for you. Here are some of the best content writing practices that will be helpful to you in 2024: Creating an Outline: One of the best content writing practices is to have an outline for every piece that you intend to write. Having an outline gives your writing a sense of direction, and helps keep you in check without derailing from the topic. Your audience also gets the value of what they have visited your website for. Have an idea note: This may sound cliche but is very important. Most content writers often dismiss ideas because they think they are not good, but the best way to test out and see what will work is by writing down the ideas as they come and revisiting them another time to build up on them. Be Unique: Having a unique writing style and voice makes it easy to spot your work and gives your writing a good rhythm. This doesn’t remove flexibility from doing other forms of writing. Rather, it gives a style to how you structure your words, breeds authenticity for you, and infuses your creativity into every piece that you write. READ ALSO: 6 Steps to Start Your Content Writing Career Have your target persona in mind: Always know who you’re writing for and why. Before writing any piece, know the audience, what they like, and what they would expect from you. If you have a male audience, you need to recognize if they are working class: freelancers or 9-5 ers. This will make your content tailored and specific to them. Plan your content: One of the best writing practices you can adopt this year is having a good content calendar that helps you plan your content before you have to write them. This helps you fill in festive days like Christmas, New year, and also significant days like World health day, immunization day, June 4th and many others. Always have a call to action: Don’t write without having a call to action. Now, this doesn’t mean you have something to sell. Your call to action involves getting people to want to read more from you, having them subscribe to your mail list, and also building authority in your niche: this means your work has to be good, and important to every topic you write on. Get feedback: Having someone in the industry who can give you constructive feedback on your work so you can make necessary changes. Constructive criticism helps your writing improve, and make you get better over time. Do more Pillar articles: Pillar articles are those that have topic clusters- Topic clusters are article collections that makes a topic understanding to the reader and provides comprehensive knowledge on that topic. For example: When you want to write content on SEO Marketing, you can start by having a pillar page which explains: Introduction to SEO marketing, have another post that will be types of SEO, How to do SEO effectively. All of these content clusters form the topic you’re writing on. In this case: Introduction to SEO Marketing will be your pillar content while the other topic will be clusters. This will form great information on the topic you’re writing on and show that you have authority on that topic. This is a must do practice for you in 2024 if you want to up your writing game, and also make your writing rank. Be a forward thinker: The process of writing should not be writing for writing sake, but understanding that it is a part of a marketing process where you have to be meticulous and understand the user needs before going ahead to create content. Conclusion Content writing best practices to adopt in 2024 are the writing tips that are bound to up your writing game. Some of these writing practices to adopt in 2024 are: Writing pillar articles, having a content plan, creating an outline before writing, knowing your target before writing, … Read more